“Chinese students are taking degrees taught in English in Finnish universities; the Sorbonne is awarding French degrees in Abu Dhabi; US universities are opening in China and South Korean universities are switching teaching to English so they can compete with everyone else.” -- Sean Coughlan, BBC News education correspondent Read More »
Sony’s US-specific informational video for its NEX camera runs 2:59. It’s set solely to music. Sony’s video for the Japanese market runs 6:58 and has technical narration throughout. That’s just the beginning of the differences.
Sayaka Katamura and Haruna Kawamoto did a nice informal analysis of the differences that Sony perceives when selling to the US and Japanese markets in a recent post on Ishmael’s Corner. The takeaway? The importance of localizing storytelling.
Reading this article was particularly timely as my co-workers and I are planning an inclusion & diversity event for our Asia Pacific theatre. We held a combination in-person and Telepresence video event in January that was well attended by our North American and European geographies. Of course, that means that it was in the middle of the night for our APAC colleagues. Ah, the joys of a global business. Read More »
“In multicultural societies the notion of “foreign” is more complex. For many in the UK, news about Pakistan is home news. International and domestic news agendas have merged to a significant degree as we grapple with common issues such as climate change, migration or global trade,” Richard Sambrook, former director of BBC News and the World Service and global vice-chairman and chief content officer for PR firm Edelman.
Cisco EVP and chief globalisation officer Wim Elfrink presented at the Web 2.0 Summit in the Palace Hotel in San Francisco today to discuss four of the major demographic and economic shifts that are underway on a global basis and to outline how Cisco’s vision of a new framework for urban sustainability will entail the creation of a whole new industry. You can watch the 15 minute replay of Wim’s presentation here (introduced by John Battelle of Federated Media).
Iain Thomson of V3.co.uk also met with Wim earlier and discussed the work we are engaged in with the London Olympic Park Legacy Company to create a liveable community that can be sustained beyond the Games themselves, and highly-connected new Smart+Connected Community projects in locations such as Songdo, Korea amongst others.
We’d love to hear your views of how you think the next 30 years of the Internet could develop with these shifts in mind and as the introduction of IPv6 underpins the transition to the ‘Internet of Things’.
You can also watch Iain’s video interview with Wim here.