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How to Build, Cultivate, and Measure Success in the New Web

January 11, 2011 at 8:59 am PST

briansolisWe heard from so many partners at our Barcelona Partner Velocity event in December and on our Cisco Channels Facebook page that this is the year you’re going to start a new marketing plan and become more active in social media.

Is this the year you’re going to make your Twitter debut? Will you drive more customers to your blog in 2011? Want to better engage your fans via Facebook?

Whatever your goals, we’ve got a way to ensure that your 2011 marketing efforts get off to a great start.

Reserve your spot at our first Partner Velocity Virtual Engagement of the year on January 27 and you’ll get a chance to ask author and social media thought leader Brian Solis your social media marketing questions.

Read on to find out how to secure your spot.
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Cisco Employees = Together

Cisco employees from all around the globe gathered to celebrate the latest phase of our Human Network Campaign, “Together, we are the human network.” To kick off this exciting new campaign we held a global internal event where we challenged offices across the globe to form one letter from the word, “together”. The purpose was to have employees experience, first hand, the power of being together. Increasingly, through video, we can become closer than ever to feeling like we are truly together.

Employees accepted the challenge and began coordinating this effort. Did I mention that the word “together” was to be created in cursive? Many emails and a couple weeks later, the footage was complete..Internationally, we proved that through uncooperative weather and a pressing deadline, we managed to accomplish the task!

Look at the photo below to guess which Cisco offices formed each letter!

The human network becomes exponentially more powerful and more human with video. Networked video solutions at home, at work and everywhere we go help us to be more engaged with one another. The human network isn’t just connected anymore, now we are involved, more authentic and more genuine through all the capabilities that video provides.

This global endeavor was a collaborative effort, quickly executed on a shoe string budget. Across the globe, teams creatively managed to not only replicate the letters but to also bring in employees from all facets of Cisco.

At  Cisco headquarters, The Social Media Marketing Team hosted a Twitter Parade (keyword #Cisco) so all employees, internationally, knew of the challenge. Our Cisco Store worked with employees to make murals highlighting what actions we can accomplish together, and the Corporate Communications Team gathered footage for our video, ‘Making of the T’.

Want in on the action? Join our Twitter Parade, check out the Flickr album and watch below as our employees across the globe show that “Together, we are the human network.”

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What is your Passion?

October 6, 2010 at 11:14 am PST

We all have great ideas, but how many do we take action on?

What do you get when you combine passion, heart, a recognizable need and a camera?   Many things really…but one worth pointing out here is the Uncultured Project.

httpv://www.youtube.com/watch?v=govC4Ie_Z3U

So what is ‘The Uncultured Project’?
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Announcing the New Vice President of Worldwide Distribution

Distribution is a critical part of our overall Channels route-to-market, representing more than 28% of our Cisco revenue.

When Dave O’Callaghan took on his new role as Vice President of WW Commercial Sales within the Worldwide Partner Organization, he left some big distribution shoes to fill. So the decision we made around appointing a new Distribution leader for Worldwide Channels here at Cisco is one we didn’t take lightly.

I’m very pleased to announce that Scott Brown will take on the role as our new Vice President of Distribution for Worldwide Channels. After a rigorous interview process, I am confident that Scott is the right leader for this important role.

Let’s get to know Scott: 

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