The other day I was reading a blog post from the Guardian’s Mind Your Language Blog and was interested to learn that The Guardian is following in The BBC’s footsteps and has dropped most references to words like “today”, “tomorrow”, “yesterday”, “tonight” and so on from reports on their website. Many of their readers are spread out across the globe and such words will have different meanings for them, depending on which time zone they are in. These national newspapers feel that by including words like “yesterday” and “today” (unless a day is still relevant), they are in fact excluding a large sector of their readers. Read More »
Hearty congratulations to our global web team! Cisco.com was just once again rated in the upper echelon of global web sites – just behind Facebook and Google. In the respected ByteLevel Research Web Globalization Score Card for 2011, Cisco.com garners an impressive #3 ranking among 250 web sites for global corporations. Cisco has consistently held this #3 position overall since 2007 – and finishes first in its industry category (Enterprise Technology).
Also heartening for our web team, Cisco is specifically called out as a regular of the top globalization list: “Companies like Cisco, 3M, Philips, and NIVEA have become regular faces in the top 25.”
It takes an incredible amount of energy to design and regularly update our major 85 regional sites, and our Cisco.com Global Team works literally around the clock to keep things humming (and I know that for sure because sometimes I am often invited to attend their midnight and 6 AM meetings!)
You can read a little more about the 2011 Web Globalization Score Card at ByteLevel Research’s web site.
Did you spot the bear?
Welcome to the newest addition to the Cisco blog family -- the Inclusion and Diversity blog! With this blog, we aim to facilitate and re-ignite the conversation around “spotting the bear”.
We heard from so many partners at our Barcelona Partner Velocity event in December and on our Cisco Channels Facebook page that this is the year you’re going to start a new marketing plan and become more active in social media.
Is this the year you’re going to make your Twitter debut? Will you drive more customers to your blog in 2011? Want to better engage your fans via Facebook?
Whatever your goals, we’ve got a way to ensure that your 2011 marketing efforts get off to a great start.
Reserve your spot at our first Partner Velocity Virtual Engagement of the year on January 27 and you’ll get a chance to ask author and social media thought leader Brian Solis your social media marketing questions.
Read on to find out how to secure your spot.
Read More »
Cisco employees from all around the globe gathered to celebrate the latest phase of our Human Network Campaign, “Together, we are the human network.” To kick off this exciting new campaign we held a global internal event where we challenged offices across the globe to form one letter from the word, “together”. The purpose was to have employees experience, first hand, the power of being together. Increasingly, through video, we can become closer than ever to feeling like we are truly together.
Employees accepted the challenge and began coordinating this effort. Did I mention that the word “together” was to be created in cursive? Many emails and a couple weeks later, the footage was complete..Internationally, we proved that through uncooperative weather and a pressing deadline, we managed to accomplish the task!
Look at the photo below to guess which Cisco offices formed each letter!
The human network becomes exponentially more powerful and more human with video. Networked video solutions at home, at work and everywhere we go help us to be more engaged with one another. The human network isn’t just connected anymore, now we are involved, more authentic and more genuine through all the capabilities that video provides.
This global endeavor was a collaborative effort, quickly executed on a shoe string budget. Across the globe, teams creatively managed to not only replicate the letters but to also bring in employees from all facets of Cisco.
At Cisco headquarters, The Social Media Marketing Team hosted a Twitter Parade (keyword #Cisco) so all employees, internationally, knew of the challenge. Our Cisco Store worked with employees to make murals highlighting what actions we can accomplish together, and the Corporate Communications Team gathered footage for our video, ‘Making of the T’.
Want in on the action? Join our Twitter Parade, check out the Flickr album and watch below as our employees across the globe show that “Together, we are the human network.”