Frank Barry at NETWITSTHINKTANK has published a compelling infographic that visually describes the power of social media to enhance charitable giving.
He describes this as the power of “friends asking friends.” A call out in the graphic notes, “Participants who use online fundraising tools raise six times more money than those who don’t.”
See the social giving infographic.
I know this has worked with me – I feel good when I click on a friend’s Facebook post about a walk they are doing or a cause they support. For just $5 or $10, I can support them and their cause and it’s a win-win-win.
According to the article,
Overall, those who use social media tools at all increased their fundraising by 40% compared to peers. However, fewer than half of fundraisers tap into their social networks or use social media tools when fundraising.
Those are persuasive numbers. The infographic shows a host of tools folks are using to raise money and it includes hosting events and other online tools. That’s where WebEx can help. It is just another tool to add to your arsenal for social fundraising. Read More »