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Our Unique Focus on Making the World a Better Place

In a world of constant change, one thing that has remained consistent over my past 18 years at Cisco is that customers and government leaders truly believe in the transformative power of technology. As technology moves increasingly to the forefront of our daily lives, we know the power it has in driving economic progress, helping people thrive in the digital economy, and addressing critical issues facing our society such as climate change. What is good for the world and good for business are more closely connected than ever before.

I have always believed that Corporate Social Responsibility has to be woven into everything that a company does. At Cisco, our passion for making a difference around the world and improving lives is deeply engrained in our culture, our strategy, how we deliver value to our customers, and in how we attract top talent.

This is true now more than ever. With the recent events that have unfolded in Paris, Lebanon and Egypt, and in other parts of the world, Cisco is deeply committed to helping others and the communities we are a part of. It is simply who we are.

Our 11th Corporate Social Responsibility report highlights many ways that we’ve made an impact around the world. As an example, over the last 18 years, our Cisco Networking Academy program has helped more than 5.5 million students at 9500 learning institutions in 170 countries. With the skills they are developing, these students are helping to shape and build the digital economy.

Earlier this year, we announced Connected Caring, a unique partnership with singer-songwriter Keith Urban and St. Jude Children’s Research Hospital. Children suffering from cancer and other life-threatening illnesses who are being treated at St. Jude now have the opportunity to meet with Keith using Cisco’s video collaboration technologies. With this initiative, we’ve given children at St. Jude the opportunity to take their minds off their illness for just a little while as they share messages of hope while also having some fun.

Watch this video to learn more about the partnership.

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Use WebEx to Raise Money for Your Cause: Social Giving [Infographic]

Source: Social Giving Infographic

Frank Barry at NETWITSTHINKTANK has published a compelling infographic that visually describes the power of social media to enhance charitable giving.

He describes this as the power of “friends asking friends.” A call out in the graphic notes, “Participants who use online fundraising tools raise six times more money than those who don’t.”

See the social giving infographic.

I know this has worked with me – I feel good when I click on a friend’s Facebook post about a walk they are doing or a cause they support. For just $5 or $10, I can support them and their cause and it’s a win-win-win.

According to the article,

Overall, those who use social media tools at all increased their fundraising by 40% compared to peers. However, fewer than half of fundraisers tap into their social networks or use social media tools when fundraising.

Those are persuasive numbers. The infographic shows a host of tools folks are using to raise money and it includes hosting events and other online tools. That’s where WebEx can help. It is just another tool to add to your arsenal for social fundraising. Read More »

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