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Gamification on Cisco Blogs

Cisco blogs is excited to announce the updated and improved Social Rewards program! We think you’ll love the new features. Here’s a short list of the changes; check out the video for more details. Oh, and don’t forget to login—using Cisco.com login—or join today so you get credit for reading this post and watching the video!

Updated and new features:

  • Log In – We moved to Cisco.com login. If you don’t have an account already it’s easy to register, just click on the “Join Today” banner found on the right column of each blog page.
  • Notifications – You will receive a pop-up notification each time you earn a new badge! You can also share your accomplishment on Twitter and Facebook.
  • Missions – Learn what you need to do to earn your next badge by hovering over the icons under the “Earn More Badges” section of your Rewards console.
  • Leaderboards – See how you rank on the “My Leaderboard” widget found on each Members profile page. See who the top ten members are for the week and month on the “Learn More” page.
  • News Feed – Populates whenever anyone becomes a member, earns a new badge, or progresses to the next level.
  • Engagement Score – Replaces the Reputation meter; you can now earn points for everything you do. As your points add up you progress to the next level!
  • New Look – We updated the badges, added some new badges, and refreshed the overall look of the program.

We plan to add new challenges throughout the year; you will want to continue to participate so you don’t lose out on all the fun! Let the games commence!

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Resonate with your Customers – Market your Master Specialization

As a marketer, this past year has been an exciting journey for me. We created and launched a dynamic marketing strategy for Master Specialization.  We’ve created digital, social and demand generation strategies along with compelling content, to help you develop a strong and memorable brand for your company. We want to help you create an image of sturdiness, credibility and a high level of confidence with your customers as they embark on high risk or complex business projects.

You may have heard about our heightened focus and continued commitment to our Master Specialized partners at Partner Summit back in March. Also, you may have recently read about the Master Specialization history, business benefits and the dedicated marketing campaign designed just for you in Steve Benvenuto’s blog.

If you are not yet aware, here are 5 key elements that you can immediately take advantage of to build the awareness for your Master expertise and boost your sales:

CRN Page1) Market Yourself: Subscribe to our Resources and Tools

The heart of your business success lies in your marketing.  Seth Godin, a top marketer, in his TED talk professes that marketing is less about the actual product, and more about whether you can get your ideas to spread. Our Master Specialization website on Cisco Partner Central and Learning Center hosted on CRN offer valuable nuggets of knowledge: videos, success stories, Q&As, informational guides, presentations to name a few, collectively and individually on Master Collaboration, Master Security, and Master Cloud Builder. Download these assets, read through the valuable information, and share the stories, along with your own. Set the groundwork for long term business relationships by raising awareness through marketing. Read More »

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Educause 2013: It’s All About Engagement

Educause 2013 brought together the country’s greatest minds in higher education to discuss the future of learning. We’ve come away from this year’s conference with a lot to think about – the role of mobile devices in the classroom, new technology implementations and turning the traditional classroom upside down. But throughout all of these different discussions, the common thread throughout the conference was engagement.

At the Cisco booth, we featured solutions that can help engage students through the use of video.  Cisco partner Vyopta demonstrated how Cisco® Lecture Vision and Vyopta vPublish, work together to manage the entire lecture-capture process, from recording content to managing media assets to streaming on demand. Read how San Jose State University is using this tool to deliver 51 next-generation learning spaces across campus.

Read More »

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ISTE 2013: The Idea Incubator

We attended ISTE 2013 this year and came away filled with ideas and excited about a bright future of technology in education. One of the most inspirational takeaways was from the keynote speech by Steven Johnson, “Where Good Ideas Come From”.

Kevin talked about the evolution of ideas. Contrary to popular belief, the best ideas aren’t a light bulb going off, they take time to mature and develop. He defined this as the “slow hunch”, the source of true creativity. Furthermore, ideas are usually not single and solitary, but are built on a network of other ideas. Within this incubator of ideas, connections and collaboration become more and more important, both for development and implementation.

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Listen, Inspire and Celebrate: Cisco’s Global Sales Experience (GSX) 2012, Part One

One of the challenges of a globally distributed event such as GSX is tapping into audience emotion and engaging attendees regardless of how they are experiencing the event.

To level set, the GSX format is a unique hybrid experience.  Some of the key format challenges of the event are:

  • Distributed over four days with three waves (one wave per region)
  • In 88 locations and 400+ Cisco conference rooms
  • 75% of the audience attending via remote viewing locations (i.e. watching a projection of the live broadcast)
  • 20% of the audience attending virtually (i.e. via their desktop)
  • 5% of the audience in main broadcast locations (i.e. watching live speakers on stages in one of the four broadcast hubs)

As mentioned, every year we just scratch the surface on the possibilities of the GSX format, and each year we work to fine tune the experience. This year, a variety of tactics were deployed to tackle the opportunities our audience was looking for. They wanted peer networking, the ability to recognize team contributions, inspirational content, and insight into the larger, global audience conversation and activities.

In this post I will talk about the specific tactics deployed during GSX FY13 (calendar 2012) to listen to the audience and leverage the vast amounts of data coming in from the event to showcase real time what the audience was talking about and doing. Let’s dive into the examples… Read More »

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