By Lisa Garza, Cisco Service Provider Marketing, Mobility Solutions
When we first started developing Cisco Connected Mobile Experiences several years ago, we had a vision that carrier-grade Wi-Fi could change how we interact with public environments. We knew that the rich information that Wi-Fi provides indoors could enhance our experiences while shopping, watching sports, attending conventions, going to museums, and seeing shows.
It is so exciting to see this vision coming to life all around us. One of the latest examples is the beautiful Stary Browar Mall in Poznań Poland. Stary Browar is more than a mall. It’s designed as a 50/50 combination of art and retail space, and the two come together to provide a unique shopping experience that can’t be found on the Internet.
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Tags: Cisco, Cisco Connected Mobile Experience, Cisco Mobility, connected retail, future of retailing, innovation, mobility, Service Provider, softnet, stary browar, wi-fi
It seems every week there is a new use case for Cisco TelePresence, and this week is no different.
Europe’s leading home improvement retailer, Kingfisher is using Cisco TelePresence to help the company adopt more agile ways of working. As a company that makes do-it-yourself projects easier and more affordable, Kingfisher was facing increasingly difficult logistical challenges with key partners and offices spread out across the globe. Not only is Cisco allowing the company to speed time-to-market and increase overall revenue, but it’s also enabling better communication and more productivity.
Read more on this innovative case study and watch their video in the latest Cisco Video blog post “How Retail Giant Kingfisher Is Improving Efficiency with a Video-Enabled Supply Chain.”
Tags: collaboration, future of retailing, kingfisher, TelePresence
A long-standing hypothesis around here is that we’ve entered a new age of internet-shaped shopper expectations.
The thinking is that, in this age of Google, Amazon, and ubiquitous connectivity, an increasing number of Western shoppers now expect the entire world to work like an iPad 3 hooked to a steroidal data pipe.
Where, with a flick of the finger, anything and everything can be found. In multiple choice. Where comparative price and product data is there for all to see. Where transparency is equated with authenticity, and authenticity with trust.
And where everything moves ahead at blink-of-an-eye speed.
Evidence of the latter was found this past week on the front page of the New York Times.
Steve Lohr (“For Impatient Web Users, an Eye Blink Is Just Too Long to Wait”) reported that Google researchers found that a delay of four hundred milliseconds or more between key stroke and computer response – that’s four-tenths of a second, literally the blink of an eye – will cause people to search less.
According to a computer scientist at Microsoft, a response time of 250 milliseconds is now the magic number “for a competitive advantage” on the web.
Truth be told, our impatient society will wait more than a few blinks for a big video file to download. But Google research shows that four of five online users will click away if a video stalls while loading.
In this day and age, it’s lack of speed that kills.
Worth remembering as one designs the next web experience.
Worth remembering as one designs the next store experience.
Ladies and gentlemen, start your engines.
p.s. I will be speaking at the Catch Em and Keep Em Webcast on Thursday March 8th, 2012 about our research released at NRF 2012 back January. We will talk about what in our research show how retailers can catch and keep the channel hopping consumers. You can register to watch the event here.
Tags: electronic commerce, future of retailing, future store, Jon Stine, multi-channel retailing, omni-channel, shopping experience