It’s that time of year again. The annual RSA security show brings together all the major security vendors under one roof for a week of training, announcements, and vendors hawking their latest wares. This year we can expect the usual cadre of legacy security vendors with their stand-alone, siloed products pretending that they now support clouds and mobile workers and BYOD. Booth babes, jugglers, magicians, and flashy giveaways will fill the exhibit halls while vendors play shell games with the security of customers, all adding a cacophony of noise to an already confusing situation.

Amidst all the hoopla and fanfare, however, Cisco Systems, the largest security vendor in the world, will be there with perhaps the only reasonable strategy for securing the networks organizations are creating today.

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Tags: Cisco, data, data center, framework, network, RSA, SecureX, security

As social and digital media continue to become a bigger focus for teams at Cisco, having a way to measure the impact and success of these initiatives is more important than ever.

• What resonates with our customers?
• Are we meeting our goals for specific audiences?
• How can we better refine our strategy and tactics?

Having this information is crucial to making decisions about how our social media investment fits in to the overall marketing mix. Read More »

Tags: framework, measurement, metrics, social media, Social Media Strategy