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Videoscape Unity: Live at CES

If the start of a New Year is the best time to create new resolutions, then we’re defining our resolution for 2013 to be unity in video experiences. Now that our SP and media customers have deployed services to tablets and IP devices in addition to TVs, the next step is to unify and innovate the video experiences delivered across all screens. Today at CES 2013 in Las Vegas, Cisco introduced Videoscape Unity, the new and expanded Videoscape platform designed to do just this – unify and innovate video experiences. .(We hosted a press conference, carried live across the Internet. If you missed it, a replay is available after 3 p.m. PST by clicking here.) We demonstrated the types of experiences Videoscape Unity can deliver in service provider environments today, and provided a future-looking view of what we are doing to make these even more immersive and engaging.

As an added feature, Marthin De Beer, senior vice president of Cisco’s Video and Collaboration Group, hosted a panel of our customers to talk about and share their visions for “The Future of TV: Above and Beyond TV Everywhere.” Panelists included:

  • Len Barlik, executive vice president, chief product officer, Cox Communications
  • Bill Bradford, senior vice president, Digital Media, Fox Broadcasting
  • Joe Inzerillo, senior vice president, Multimedia and Distribution, Major League Baseball Advanced Media
  • Balan Nair, executive vice president, chief technology officer, Liberty Global
  • Andrew Olson, director of product planning and design, BSkyB

So what is Videoscape Unity exactly?   Read More »

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TV Network Websites Draw Eager Web Video Viewers

Brightcove Tube Mogul Research on Web Video

Brightcove / TubeMogul research chart showing web video consumption on broadcast TV network web sites far outstrips web video related to any other type of content -- magazines, music videos, radio, etc.

We recently blogged about NBC and how the TV network leads all others in terms of producing original content for the web. During the Fall 2009 to Spring 2010 TV season, we estimate NBC produced approximately 88 ‘web extensions’ related to the network’s TV programs.  CBS, the #1 rated TV network by Nielsen for that same period, we estimate produced less than half that amount -- 32 web extensions. Meanwhile, for Q12010, NBC.com maintained its spot as the top TV network web site with 9.1 million unique visitors while CBS.com only had 5.6 million uniques, even though CBS was tops in the TV ratings.

The traffic numbers seem to show that NBC has the right idea in terms of focusing on the production of web content for NBC.com – we believe their focus on web content production is leading to more web traffic to NBC.com versus CBS.com.  Now there’s new data investigating the consumption of web video content related to the TV networks ; the data supports the idea that original content is crucial to a TV website’s strategy. For this new research report, video platform Brightcove and analytics firm TubeMogul surveyed nearly 2,000 news and entertainment websites representing 3.4 billion video streams (report link)

A main take away from the Brightcove / TubeMogul report -- web audiences are indeed primarily dwelling on the TV sites to watch video related to TV show content.  

Following are a few example data points that support the finding:

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