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Cisco VNI Mobile Data Forecast Update (2012 – 2017): Major Milestones and Shifts Revealed in 2013 Study

Today, Cisco released its latest Visual Networking Index (VNI) Mobile Forecast, 2012-2017. This annual study provides lots of interesting data, new growth projections, and our perspectives on key trends that are shaping the future of mobile networks and user behavior. While many ardent forecast aficionados may be eager to delve into the 34-page white paper, we recognize that others simply want us to “net it out.”

So if you’re time-challenged (or just prefer shortcuts), here are just a few figures and findings to help you expeditiously grasp some key takeaways from this year’s report. Read More »

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The Mobile Data Tsunami

Cisco just released the 2012 edition of its mobile VNI* report, entitled Cisco VNI Mobile Data Traffic Forecast, 2011-2016.”

The report’s conclusion: a tsunami of mobile data traffic is headed our way, growing in size and speed through 2016 and likely beyond.  Over the next five years, mobile data traffic worldwide will grow 18-fold!

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IP Traffic to Quadruple by 2015

Cisco VNI InfographicOne of the busiest times of the year for my team comes every June when we release the Cisco Visual Networking Index which forecasts IP Traffic growth around the globe.  Now in its 5th year, the forecast, which initially started as a internal project to guide our own engineers as they innovate the next generation of networking infrastructure, has now grown to be an innovation in its own right, helping to provide data for our service provider customer and regulatory bodies alike (not to mention press, analysts, and IP groupies like yours truly.)

The top level finding of this Cisco VNI Forecast, which spans from 2010 to 2015 is that total worldwide IP traffic will increase 4x by 2015, reaching 966 exabytes or just under 1 Zettabye (which is 10 to the 21st power)  To put context to rising demand of IP over the last several years, we have had to change the unit of measurement several times just to keep up with the growth…. First it we measured traffic in terms of Petabytes… then moved to Exabytes… and now are embarking on Zettabytes…(looking ahead, we’ll eventually start to use the term Yottabyte…)

Factors that are driving this growth, include:

  • Video, as it is increasingly a part of nearly every networked experience.  By 2015, one million minutes of video – nearly two years worth – will cross the network every second.
  • More devices are connecting to the network – we forecast more than 15 billion will be on the network by 2015, making it on average more than two devices (whether it be a PC, phone, TV, or even machine-to-machine) per person for every person on earth (and if you’re like me, you’re an “overachiever” on this number, with well over a dozen devices connected to the network…by the way, just how many network connections are you responsible for?) Read More »

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On the Threshold of the Zettabyte Era

Just how rapidly is Internet usage growing?  Consider this:

  • Total global Internet traffic will quadruple by 2015, reaching 966 exabytes per year, nearly a zettabyte.
  • By 2015, the traffic equivalent of all the movies ever made will cross the Internet every 5 minutes.
  • In 2015, one million minutes of video content will cross the global network every second.

These “wow!”-inspiring data bits come to you courtesy of the just-released “Cisco Visual Networking Index Forecast, 2010-2015.”

We are indeed on the threshold of the “Zettabyte Era.”  And the implications are significant: Read More »

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Visualizing Global Mobile Data Traffic Growth

Networks are an essential part of business, education, government, and home communications. Many residential, business, and mobile IP networking trends are being driven largely by a combination of video, social networking and advanced online collaboration applications — when described together, it’s called “visual networking.”

The Cisco Visual Networking Index (VNI) is the company’s ongoing effort to forecast and analyze the growth and use of IP networks worldwide. Earlier this month, we announced the latest report, the Cisco Visual Networking Index Global Mobile Data Traffic Forecast, 2010-2015. The following is a thought-provoking summary of the key findings — see how we visualize the future of the Mobile Internet.

Please feel free to include this Cisco VNI animation video in your own blog posts.

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