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Unsociable: Social Media Brings a New Wave of Threats

Last year brought a surprising, and seemingly positive, change in the number of security threats: it was the first year we saw spam volumes drop. That decrease was a significant change from the previous decade, in which spam volumes roughly doubled every year, compounding to yield a dirty Internet where about 90 percent of the email flowing over the backbone is spam. So does the drop in spam volume mean spam is suddenly less of a problem? Have spammers given up and gone home, or maybe developed a conscience and let up a little?

Unfortunately, no. Spam has just changed. It’s become more sophisticated. We are seeing a massive shift away from the spray-and-pray tactics of the past to much more targeted and complex attacks. One consistent trait of attackers: they always follow the money. Therefore, as social media sites such as Facebook have experienced explosive growth (and explosive valuations), it’s no surprise that threat writers are exploring ways to tap into these networks to deliver the next generation of attacks.

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Innovation through Diverse Perspectives

“It’s the female trend and it’s the sustainability trends that are going to create some of the most interesting investment opportunities in the years to come.  The whole thing about the female trend is not about women being better than men.  It is actually about women being different from men—bringing different values and different ways to the table.  So what do you get?  You get better decision-making and you get less herd behavior and both of those things hit your bottom line with very positive results.”   Holla Tomasdittor, co-founder of Audur Capital.

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