The food truck industry has grown quite significantly as chefs and entrepreneurs look for new ways to reach customers without heavy capital investments. With television shows like Food Network’s Great Food Truck Race, and streamlined permitting processes in many cities, mobile food retailing has been popping up all over the San Francisco area where I live.
- “Curry Up” Trucks in San Francisco Bay Area displaying social media information
One of the the interesting things in common with the food trucks is that they are all using social media, especially Twitter and Facebook, to reach out and interact with customers, and there are three reasons why.
Tags: facebook, food truck, retail, retailing, twitter
