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It’s Time for Dinner: Improving the Quality of Our Food with the Internet of Everything

It’s almost the holiday season and it’s time for your customers to host that special dinner party, where they can make memories and share stories with loved ones. What if they could also share the story of where that holiday meal came from?

This is now possible using the power of the Internet of Everything (IoE). The ability to monitor and assure food quality, safety, and provenance is probably one of the fastest-emerging applications of IoE – and the fastest-growing differentiator for grocers. With IoE, even the minute details of products can be tracked from source to shelf.  Providing access to data across the entire agricultural food chain is sometimes now referred to as the “Internet of Food.”

Your party host can share with guests where the wheat was raised to produce the pasta, describe exactly where and how the olive oil was pressed, serve a salad that was bought at guaranteed optimal ripeness, and enjoy a glass of wine from the region of France visited by the host on his last trip to Europe.

Today, your customers are closer than ever to getting this extreme level of detail:

The pasta brand Barilla is already making this a reality. They have placed QR codes on select boxes of pasta and sauces. This code connects customers to a website that tells the story of the farms where the wheat was grown, the co-ops and factories where it was processed, and how much water and carbon dioxide were involved in production. To learn more about how Barilla did it, please read the press release.

Sensors also give retailers the ability to identify and monitor the freshest, healthiest produce. This is done using sensors that monitor the temperature and humidity of your products. You can measure concentrations of gases and even use a pocket-sized spectrum analyzer like the SCiO to determine chemical composition. Based on levels of ripeness, retailers can even develop dynamic pricing and promotional campaigns to react to changes in demand or ripening speed.

Through the Internet of Everything (IoE), retailers can break through information silos across supply chains and give customers transparency into the journey of their food, from field to fork. To see how other retailers are embracing digital transformation, see our customer stories.

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Corny Technology: Welcome to Innovative Iowa

By Steven Shepard, Contributing Columnist

A couple of weeks ago I was in the bustling metropolis of Stanton, Iowa (population: 714), one of the most charming towns I have ever had the pleasure to visit. It is the home town of Mrs. Olson, the iconic figure in Folger’s Coffee commercials — which is why their water towers look so unique (see the photo insert below).

I was working with an independent telephone company client, one of about 1,300 in the U.S. — 250 of which are in Iowa. These independents are typically smaller phone companies, often family-owned, and almost always technologically-advanced.

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Behind the Scenes with Alice Waters: WebEx On-Demand Delivers Delicious Insights

In early 2009, Michelle Obama started working to get us re-focused on healthy eating. She brought back the White House garden with the goal of bringing homegrown food into the White House. This kind of garden was a dream of California chef Alice Waters.

Alice a leader in the movement to use locally grown organic foods.

She had discussed her idea for a White House garden with Mrs.Obama and she organized a Washington dinner before President Barack Obama’s inauguration that served foods bought from local producers at an area farmer’s market. Mrs. Obama and Ms. Waters made the headlines again yesterday.

We had a chance to meet with Alice Waters in her kitchen where we held a live WebEx with her in Berkeley! It was a terrific discussion and she even shared a quick recipe with us.

Click here to watch the WebEx.

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