During a short break between meetings at a recent trade show, I found myself chatting with a guy who is an IT buyer for a small company. At one point, he told me that we analyst types have fallen short in our coverage of the things that matter to small businesses. “Oh sure. You’re all fine when it comes to technology speeds-and-feeds, but at the end of the day, a technology purchase is a financial decision, and you’re all woefully unprepared to engage at that level.”
As an analyst who specializes in go to market strategies, I figured I had the upper hand in this discussion, but he was unimpressed.
According to the report, an improved credit environment has played a part. And guess what? Here at Cisco, we’re doing our part to make it easier for partners to get fast access to credit decisions. Cisco Capital is opening its doors to small business with competitive financing in the US, Canadian, and European markets.
With straightforward, flexible leasing options, competitive rates, and fast credit processing, Cisco Capital can help any business acquire the solutions it needs to be successful. I got the chance to chat with Kristine Snow, President of Cisco Capital. She filled me in on what exactly Cisco Capital is doing to expand small business financing.