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Score for IT this World Cup

Unless you’ve been living under a rock for the last two weeks, you know that the FIFA World Cup is in full swing. Stakes are higher than ever as we move into the semi-finals with more and more people tuning in to cheer on their favorite futbol teams. In fact, FIFA just released a media release yesterday about how this year’s 2014 FIFA World Cup™ has set new records for streaming data traffic around the world. My colleague Ido blogged about IWAN helping with the bandwidth overload caused by the FIFA World Cup last week, so let’s dive deeper and talk about video and high density.

There is no denying it: your employees and customers are streaming video. While the volume of that streaming dramatically peaks around game times during the World Cup, it should be no surprise that today, mobile applications, largely video, are increasing mobile traffic across networks. That’s straight forward: apps + video = bandwidth drain. Combine that with the fact that people are touting multiple devices--think a laptop and a smartphone, maybe a tablet, too. This means high density--lots of clients and devices on a single network. These circumstances trigger three potential yellow cards to cross an IT person’s mind – let’s see how we can avoid them.

YELLOW CARD #1: Rich Media Optimization

As an end-user, the common expectation is that I should get the same crisp, clear, rich  media or video experience across all platforms—I don’t care if it’s my phone, my tablet or my laptop: make it high definition. This is harder said than done.

It is not easy to provide the same rich media experience across wired and wireless devices. Traffic from wireless devices has to travel all the way back to the controller in a data center and then back to an access switch before reaching its destination. It’s called the hairpin effect. The result is that video over Wi-Fi could look grainy. That won’t do for the current generation of high definition junkies. Read More »

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