By Molly Mattessich, Guest Columnist
In some ways, rural countries, including those in Africa, are ahead of the United States on technology. Without the infrastructure — offices, network lines, etc. — to use the Internet in more traditional ways, they have relied on cell phones to exchange information.
According to Cisco’s recent VNI Service Adoption Forecast (VNI-SA) research, mobile commerce ranks as the second-fastest-growing consumer mobile service, increasing at a 42.7 percent compound annual growth rate (CAGR) globally from 2011 to 2016. The Middle East and Africa will have the second-highest number of users in 2016, reaching 424 million.
Rural farmers in Africa, for example, now often use their cell phones to check commodity prices before heading to market, helping them improve their bottom line at times when a few cents can make a huge difference. Read More »