As a follow-up to my last blog post, here is the Reader’s Digest version of how to create social media engagement.
Each step is a word:
Listen • Integrate • Share • Talk • Enable Talk • Nurture • Evaluate • Refine
If you have paid close attention, you’ve probably discovered that the first letter of each word put together spell the word LISTENER. Makes it easy to remember, right? It all starts and ends with listening!
If you don’t do anything else, just listen. If you’re new to social media, listen first, engage next. If you’ve been doing social for a while, keep listening. Always! Not just during your launch period or around your event. Listening can help you get an outside perspective on your company. It can help you gain real-time unfiltered feedback, uncover issues, pain points and new opportunities. It can also be used to gain an edge on your competition, and can even help you avoid or minimize a crisis situation. Hint: Read More »
Tags: best practices, customer, engagement, engaging, facebook, how to, KPIs, Listening, measurement, measuring, metrics, partner, slideshare, social media, strategy, twitter, youtube
Many Cisco partners have indicated they want to learn more about how to leverage social media to generate leads, to listen to customers, interact, and network. But you’ve also told us you aren’t sure where to start. We’re here to help!
We’ve marshaled our resources and developed an ebook, “The Cisco Channels Guide to Social Media” to help Cisco partners develop a strategy, set goals, and launch a social media presence.
Take a look at our ebook, download a copy, and share the link via your social networks. Be sure to let us know in the comments if this book was helpful, if you have your own social media successes and insights to share, and which tools you’d like us to cover next time.
Keep reading to view the ebook and download your own copy.
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Tags: blogging, Cisco, ebook, facebook, partner, social media, twitter, video, you tube
Today, we’re featuring a guest post from Eric Schoch, senior director for hosted collaboration in Cisco’s Collaboration organization. Eric is responsible for hosted and “as a service” solutions, strategic pricing and licensing, and business development.
There is simply no denying the increasing importance of being connected. Generation Y in particular, who grew up with mobile devices affixed almost permanently to their hands, views connectivity as one of life’s fundamental resources.
The newest addition to the workforce considers their mobile devices as an essential workplace tool to managing their workload and connecting with their colleagues on the go. While sitting in a meeting or having lunch in the break room, you can almost visualize the text bubbles hovering over crowds of this generation of workers as fingers hammer away at phones and tablets, eyes glued to the shiny screens in their hands. BYOD
But this trend goes far beyond lunch hours and happy hours. As proven by Chapter Two of the 2011 Cisco Connected World Technology Report, the next-generation workforce is demanding flexibility in their choice of devices in both the workplace and remote-work options, illustrating the importance of the Internet in workforce culture. Social media freedom, device flexibility, and work mobility, in the case of 30% of the study’s respondents, are more important when accepting a job than a higher salary.
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Tags: byod, Cisco, Cisco Connected World Technology Report, cloud, collaboration, collaboration summit, college, facebook, hosted collaboration, HR, millennials, mobility, newspapers, routing, security, survey, switching, tablet, twitter, unified communications, wireless, workforce, workspace
To clarify, it’s actually the interest in sharks that drives mobile device traffic – not the beasts themselves. Although sharks are some of the planet’s most mobile creatures, they lag in spending on tech gadgets due to a lack in household income and thumbs.
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Tags: Cisco, Connecticut, facebook, fish, four square, iPad, iphone, jelly fish, maritime aquarium, mobile, Norwalk, Service Provider, sharks, Smart phone, social media, turtles, twitter
In today’s Cyber Security Awareness Month Tip of the Day we revisit a past post to once again focus on the fact that millions of individuals are victims of their own carelessness by freely posting information such as vacation plans and family photos on social networks, and by storing Personally Identifiable Information (PII) such as medical records and financial information on mobile devices. Users are sometimes not sufficiently educated when it comes to what types of information should be shared, and with whom they should be sharing this information.
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Tags: cyber-security-month-2011, facebook, privacy, Social Network, social networking