January 16-17, 2012 marks the 101st National Retail Federation Annual Conference and Expo in New York and Cisco Retail team and myself will be there. You can find out what Cisco will be showing at the event and get sneak peeks of the preparations for the show throughout the week through our coverage on Twitter, Facebook, FourSquare, LinkedIn Group, YouTube and Cisco Retail blog.
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Tags: Cisco, facebook, foursquare, linkedin, National Retail Federation, NRF, retail, retailing, twitter
We kick off the new year with our SuperFans of the Year and a new photo-sharing program!
It’s been over a year since we launched the SuperFan program on the Cisco Corporate Facebook page and with much success – from the level of submissions and engagement from our fans, to the recognition and coverage on various social media blog outlets. To kick off the New Year, we are bestowing the inaugural Cisco SuperFan of the Year award to Dimitar Krstevski and Sandee Weiner! They were chosen based on their level of engagement with the Cisco Facebook page and votes from the community. Big congrats and thank you!
Given the success of the SuperFan program, we are offering our fans another way to engage with us with the launch of our new photo sharing program titled, “Where in the World Do You Take Cisco?” We want to spotlight our fans and their experiences with Cisco products, technologies and the brand. Submit YOUR photos that capture everywhere and anywhere you take Cisco! Along with your photo, we also ask that you include a written description in 100 words or less that helps narrate the story behind your photo or image. Need help uploading your photos? Take a look at the Flickr Group FAQ page.
The program launches TODAY so start submitting your photos! For more information on “Where in the World Do You Take Cisco?” check out the program guidelines as well as the terms and conditions. You can also check out all of the submitted photos on our Cisco Facebook Flickr Tab. Looking forward to seeing your photos!!
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Tags: facebook, flickr, New Year, photo-sharing, SuperFans
New media and collaboration technologies have the potential to transform higher education in terms of the classroom, the learning process, the relationship between students and instructors, and how institutions conduct academic research. While much of the industry discussion revolves around use of consumer tools and social network sites like Facebook and Twitter and LinkedIn, Cisco’s educational customers also see tremendous opportunity to increase student engagement and drive their own institutional strategies with “enterprise class” social software as well.
Since Cisco first announced Quad, we have had conversations with dozens of colleges and universities regarding the role enterprise social software and Cisco Quad can play in transforming education. Cisco Quad is an enterprise collaboration platform that brings people together to share ideas and content, collaborate on projects, and interact using chat, voice or video, regardless of where people are located.
Below, we’ve outlined four ways in which educational institutions are telling us enterprise social software is helping, or can transform the way learning, research, and academic advisement is crafted, delivered and consumed:
1. The 24/7 interactive classroom: Instructors often struggle to deliver a collaborative environment for their students that is secure and supports multiple access methods such as mobile. Technology like Quad can enable students to interact in a secure, policy-based manner that extends the classroom conversation beyond physical walls. Courses partially or wholly targeted at off-campus students can similarly benefit from enhancing the class-like experience for remote students. For example, at Duke University’s Fuqua School of Business, the cross country MBA students based in the US, England, India and other countries are using Quad to create virtual working groups, find people with common interests, share files or videos with other students working on similar projects and instantly start video conferences or chat sessions. Quad provides students with the ability to interact, ask questions and share ideas with professors/faculty/tutorial assistants anytime, as opposed to only during fixed faculty office hours. It can also drive improved accountability on team projects, as content and comments are tracked in activity feeds and in project communities by both participating students and faculty leads.
2. Serendipitous Research: Quad contains several features, such as an activity feed that compiles microblog posts from students and staff and allows a snapshot view of a person’s current activities. These dynamic updating functionalities can facilitate broader cross-departmental collaboration, for students and researchers alike. Security features ensure that research that needs to be confidential is shared in a secure and safe manner. As researchers update their statuses with exciting discoveries or frustrating problems, or create posts, upload videos or otherwise document their work, this content becomes accessible to hundreds of fellow university researchers through activity feeds and searches, making it possible for providential inter-disciplinary connections to be made and new insights to be generated. Read More »
Tags: 2012, chat, Cisco collaboration, Cisco Education, Cisco Quad, Cisco Unified Communications., collaboration, college, consumer, Duke University, edtech, education, edutech, enterprise collaboration, facebook, Fuqua School of Business, happy holidays, happy new year, higher education, highered, IM, linkedin, MBA, microblog, quad, social, social media, social networking, twitter, video, Voice, voice over IP
Once in awhile, an idea comes along that changes everything.
Well, this isn’t one of those ideas. But after 25 episodes of Partner Update, perseverance has to count for something.
The goal of Partner Update was simple: create a short, five-minute newscast that would get partners up to speed on the latest Cisco headlines. While our first go at it was nearly unwatchable, the newscast has grown and evolved and now features a varied medley of news, partner interviews, highlights, and updates.
Of course, Partner Update isn’t just for our partners, it’s about our partners. During our 25 episode stint, we’ve highlighted dozens of extraordinary Cisco partner achievements, from new data centers, to social media campaigns, to cool gadgets and products. We’ve even featured your tweets, videos, and Facebook posts.
Here’s a short trip down Partner Update memory lane featuring partner interviews, bloopers, highlights, and behind-the-scenes footage.
Did you miss an episode or want to suggest something for us to cover? Read More »
Tags: architectures, Cisco, data center, facebook, partner update, partners, products, recap, social media, tweet
As a follow-up to my last blog post, here is the Reader’s Digest version of how to create social media engagement.
Each step is a word:
Listen • Integrate • Share • Talk • Enable Talk • Nurture • Evaluate • Refine
If you have paid close attention, you’ve probably discovered that the first letter of each word put together spell the word LISTENER. Makes it easy to remember, right? It all starts and ends with listening!
If you don’t do anything else, just listen. If you’re new to social media, listen first, engage next. If you’ve been doing social for a while, keep listening. Always! Not just during your launch period or around your event. Listening can help you get an outside perspective on your company. It can help you gain real-time unfiltered feedback, uncover issues, pain points and new opportunities. It can also be used to gain an edge on your competition, and can even help you avoid or minimize a crisis situation. Hint: Read More »
Tags: best practices, customer, engagement, engaging, facebook, how to, KPIs, Listening, measurement, measuring, metrics, partner, slideshare, social media, strategy, twitter, youtube