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The Idea That Changed the World

November 23, 2011 at 10:35 am PST

Once in awhile, an idea comes along that changes everything.

Well, this isn’t one of those ideas. But after 25 episodes of Partner Update, perseverance has to count for something.

The goal of Partner Update was simple: create a short, five-minute newscast that would get partners up to speed on the latest Cisco headlines. While our first go at it was nearly unwatchable, the newscast has grown and evolved and now features a varied medley of news, partner interviews, highlights, and updates.

Of course, Partner Update isn’t just for our partners, it’s about our partners. During our 25 episode stint, we’ve highlighted dozens of extraordinary Cisco partner achievements, from new data centers, to social media campaigns, to cool gadgets and products. We’ve even featured your tweets, videos, and Facebook posts.

Here’s a short trip down Partner Update memory lane featuring partner interviews, bloopers, highlights, and behind-the-scenes footage.

Did you miss an episode or want to suggest something for us to cover? Read More »

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8 Steps to Rock Your Social Media Engagement #lostinsm

November 10, 2011 at 5:31 pm PST

As a follow-up to my last blog post, here is the Reader’s Digest version of how to create social media engagement.

Each step is a word:

Listen • Integrate • Share • Talk • Enable Talk • Nurture • Evaluate • Refine

If you have paid close attention, you’ve probably discovered that the first letter of each word put together spell the word LISTENER. Makes it easy to remember, right? It all starts and ends with listening!

LISTEN

If you don’t do anything else, just listen. If you’re new to social media, listen first, engage next. If you’ve been doing social for a while, keep listening. Always! Not just during your launch period or around your event. Listening can help you get an outside perspective on your company. It can help you gain real-time unfiltered feedback, uncover issues, pain points and new opportunities. It can also be used to gain an edge on your competition, and can even help you avoid or minimize a crisis situation. Hint: Read More »

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New Social Media Ebook Offers Free Guidance to Cisco Partners

November 10, 2011 at 10:15 am PST

Many Cisco partners have indicated they want to learn more about how to leverage social media to generate leads, to listen to customers, interact, and network. But you’ve also told us you aren’t sure where to start. We’re here to help!

We’ve marshaled our resources and developed an ebook, “The Cisco Channels Guide to Social Media” to help Cisco partners develop a strategy, set goals, and launch a social media presence.

Take a look at our ebook, download a copy, and share the link via your social networks. Be sure to let us know in the comments if this book was helpful, if you have your own social media successes and insights to share, and which tools you’d like us to cover next time.

Keep reading to view the ebook and download your own copy.
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The Next-Gen Collaborator: Ready for a Mobile Workplace

Today, we’re featuring a guest post from Eric Schoch, senior director for hosted collaboration  in Cisco’s Collaboration organization. Eric is responsible for hosted and “as a service” solutions, strategic pricing and licensing, and business development.

There is simply no denying the increasing importance of being connected. Generation Y in particular, who grew up with mobile devices affixed almost permanently to their hands, views connectivity as one of life’s fundamental resources.

The newest addition to the workforce considers their mobile devices as an essential workplace tool to managing their workload and connecting with their colleagues on the go. While sitting in a meeting or having lunch in the break room, you can almost visualize the text bubbles hovering over crowds of this generation of workers as fingers hammer away at phones and tablets, eyes glued to the shiny screens in their hands. BYOD

But this trend goes far beyond lunch hours and happy hours. As proven by Chapter Two of the 2011 Cisco Connected World Technology Report, the next-generation workforce is demanding flexibility in their choice of devices in both the workplace and remote-work options, illustrating the importance of the Internet in workforce culture. Social media freedom, device flexibility, and work mobility, in the case of 30% of the study’s respondents, are more important when accepting a job than a higher salary.

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Sharks to Drive Mobile Traffic in 2012

To clarify, it’s actually the interest in sharks that drives mobile device traffic – not the beasts themselves.  Although sharks are some of the planet’s most mobile creatures, they lag in spending on tech gadgets due to a lack in household income and thumbs.

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