Cisco Blogs


Cisco Blog > Collaboration

Loose Lips Might Sink Ships – The Conundrum of Social Communication

Loose lips might sink ships is a propaganda idiom originated during World War II to bring awareness to the hazards that may be caused by careless talk of subject matter that could be potentially vital information to the enemy.  As a US Navy veteran, I take this to heart and do my best to protect corporate data no matter how insignificant it may seem.  However, social communication sites such as FacebookTwitter and YouTube provide new avenues of personal sharing in a social context that could have considerable ramifications in a professional context.

The other day I was talking to somebody about the challenges of publicly available communication sites and concerns on how to secure professional content from being openly shared.  In many cases employees use the before mentioned sites to communicate internally or externally and often times may be sharing sensitive corporate data on these sites — not with the intent of being malicious, but because it seems like the right way to share information or they want to circumvent IT placed restrictions.  He then shared a story with me of a coworker that posted a simple status update to a social site, something to the affect Read More »

Tags: , , , , ,

7 Questions to Ask Before Launching a Social Media Program

September 13, 2012 at 1:15 pm PST
Success can come in many forms. Three very different success stories. Listen to the replay for details.

This week, Partner Velocity (Cisco’s program to help partners’ marketing efforts) held a one-hour webcast to help you get started with social media.

It’s a topic near and dear to my heart, so I led the webcast and provided some guidance for beginners and more advanced practitioners, tips, and tricks to help launch a social media presence.

If you couldn’t make it, don’t worry as there’s a replay available. Be sure to listen to this replay and attend the next two webinars in the series: you’ll be entered to win a US$2500 marketing consultation.

Head to the Partner Velocity site for details, and to register for the next two sessions (Social Media for Events and Creating an Integrated Campaign).

Here’s a quick recap of the topics covered in this week’s session “Building a Successful Social Media Program”:

  • How to develop a listening strategy
  • How to define and segment your audience (and create content for each persona)
  • Tips and tricks for engaging with your audience
  • Ways to design a measurement/metrics plan
  • And finally, some key takeaways and next steps

Keep reading for my seven questions to ask before launching your own social media program.

Read More »

Tags: , , , , , , , , , , ,

The Social Soap Box: Digital is BIG Business in Thailand and Asia

August 17, 2012 at 12:07 pm PST

When you think of Thailand, historic Buddhist temples and shrines usually come to mind. However, during my visit to the golden land last week, I was pleasantly surprised by the proliferation of social and digital media. From QR codes to Facebook logos splattered across the many storefront windows, it’s no wonder Bangkok is ranked the largest Facebook city and Thailand ranked 16th largest Facebook country. While dining at a local restaurant in Chiang Rai, it was hard not to do a Facebook check-in when promotional materials were easily visible on tables, walls and even menus. And yes, I checked in and received my 5% discount.

Although Thailand is considered a developing country according to the International Monetary Fund (IMF), it’s use of digital and social media certainly makes the country advanced by any standard. According to eMarketer, Thailand is ranked fourth among Southeast Asian countries in the percentage of “likes” and “follows” corporate brands receive from consumers. The top three are Vietnam, Philippines and Malaysia.  Here are  additional data from an eMarketer report:

  • 47% of APAC companies use SM, and 56% are planning to use SM
  • 47% of APAC companies use SM, and 56% are planning to use SM
  • This year, Asia-Pacific will pass North America as the region with the most Facebook users
  • Asia-Pacific has three times as many social network users as North America

For marketers and communicators, this presents a great opportunity to expand your company’s digital and social footprint. At Cisco, we are continually experimenting how to reach customers and influencers in various countries through social media. We currently have over 200 social channels globally, and approximately 12 in APAC. That includes properties on Facebook, LinkedIn and Twitter, as well as global outlets such as Weibo and VKontakte.

 

Tags: , , , , ,

The Monetization of Privacy – Birth of a “Trust Economy”

Trust will be the most highly valued currency in a globally connected world. Those companies that earn their customers trust will be able to add significant value and at the same time monetize the data. It won’t be easy to accomplish but it all starts with understanding who owns the data.

The Facebook IPO finally happened last week and so did a new era for all Internet companies and the topic of privacy.  Facebook and others will have to increase their focus on growing their revenues to meet street expectations, and in the process, they will have to continue to innovate and monetize user information.   The concept of collecting and selling user information is not new, and as a matter of fact, retail stores like supermarkets have been doing this for years.  Every time you use your supermarket loyalty card, you are trading off privacy for coupons and discounts. As the article below points out, companies that collect information from places like supermarkets know about your religion, what books you read, how much education you have, your income and even your health condition, based on your supermarket shopping habits.  Literally, to buy adult diapers, you can be marked by these consumer information collection groups as someone who has a bladder-control problem.

Read More »

Tags: , , , ,

Cisco Helps Iceland’s Farice Play a Key Role in Green Cloud Computing

One of the topics we covered this week at the Cisco Packet Optical Networking Conference was cloud computing. A benefit of cloud computing is that the physical infrastructure – the storage and compute resources – can be located almost anywhere as long as there is reliable network access. Several countries are leveraging their low cost green power to grow their economies with new data center facilities. A publicly announced example of this is Facebook which has built an enormous facility in northern Sweden. Iceland with its cooler temperatures and green geothermal power, plus ideal location between North America and Europe has seen a significant growth in its data center industry. However, being an island nation it faces a challenge to ensure that sufficient cost-effective network capacity is available to connect off-island users with its storage and compute resources.

Farice, the primary provider of networking services to and from Iceland and operator of two submarine cable links to Europe has sought to Read More »

Tags: , , , , , , , , , , ,