When you think of Thailand, historic Buddhist temples and shrines usually come to mind. However, during my visit to the golden land last week, I was pleasantly surprised by the proliferation of social and digital media. From QR codes to Facebook logos splattered across the many storefront windows, it’s no wonder Bangkok is ranked the largest Facebook city and Thailand ranked 16th largest Facebook country. While dining at a local restaurant in Chiang Rai, it was hard not to do a Facebook check-in when promotional materials were easily visible on tables, walls and even menus. And yes, I checked in and received my 5% discount.
Although Thailand is considered a developing country according to the International Monetary Fund (IMF), it’s use of digital and social media certainly makes the country advanced by any standard. According to eMarketer, Thailand is ranked fourth among Southeast Asian countries in the percentage of “likes” and “follows” corporate brands receive from consumers. The top three are Vietnam, Philippines and Malaysia. Here are additional data from an eMarketer report:
- 47% of APAC companies use SM, and 56% are planning to use SM
- 47% of APAC companies use SM, and 56% are planning to use SM
- This year, Asia-Pacific will pass North America as the region with the most Facebook users
- Asia-Pacific has three times as many social network users as North America
For marketers and communicators, this presents a great opportunity to expand your company’s digital and social footprint. At Cisco, we are continually experimenting how to reach customers and influencers in various countries through social media. We currently have over 200 social channels globally, and approximately 12 in APAC. That includes properties on Facebook, LinkedIn and Twitter, as well as global outlets such as Weibo and VKontakte.
Tags: Asia-Pacific, digital media, facebook, marketing, social media, twitter
Trust will be the most highly valued currency in a globally connected world. Those companies that earn their customers trust will be able to add significant value and at the same time monetize the data. It won’t be easy to accomplish but it all starts with understanding who owns the data.
The Facebook IPO finally happened last week and so did a new era for all Internet companies and the topic of privacy. Facebook and others will have to increase their focus on growing their revenues to meet street expectations, and in the process, they will have to continue to innovate and monetize user information. The concept of collecting and selling user information is not new, and as a matter of fact, retail stores like supermarkets have been doing this for years. Every time you use your supermarket loyalty card, you are trading off privacy for coupons and discounts. As the article below points out, companies that collect information from places like supermarkets know about your religion, what books you read, how much education you have, your income and even your health condition, based on your supermarket shopping habits. Literally, to buy adult diapers, you can be marked by these consumer information collection groups as someone who has a bladder-control problem.
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Tags: facebook, IPO, monetiziation, privacy, trust
One of the topics we covered this week at the Cisco Packet Optical Networking Conference was cloud computing. A benefit of cloud computing is that the physical infrastructure – the storage and compute resources – can be located almost anywhere as long as there is reliable network access. Several countries are leveraging their low cost green power to grow their economies with new data center facilities. A publicly announced example of this is Facebook which has built an enormous facility in northern Sweden. Iceland with its cooler temperatures and green geothermal power, plus ideal location between North America and Europe has seen a significant growth in its data center industry. However, being an island nation it faces a challenge to ensure that sufficient cost-effective network capacity is available to connect off-island users with its storage and compute resources.
Farice, the primary provider of networking services to and from Iceland and operator of two submarine cable links to Europe has sought to Read More »
Tags: 100G, 100GE, ASR9000, Cisco, cloud, DWDM, facebook, Farice, Green Data Center, IPv6, PONC, Service Provider
I was recently asked by a Cisco partner which social platform was better for B2B marketing – Facebook or LinkedIn? My response went something like this – We’re all using Facebook to connect and share with our family and friends and with 800 million users, Facebook is hard to ignore, but do we really want our professional networks and personal lives to intermingle to this extent? There is always the option to create a separate Facebook page solely for business purposes. However, these types of pages are more likely to be successful for B2C companies where the target audience is already a regular Facebook user and the product or service they’re selling is a lifestyle fit.
On the other hand, LinkedIn is a social platform designed specifically for the business professional. It’s used by over 160 million people worldwidewho did nearly 4.2 billion professionally-oriented searches within the platform in 2011 and are set to surpass more than 5.3 billion this year. If I only had $10 to spend on social marketing and I had to choose between LinkedIn and Facebook, I would choose LinkedIn. The audience is more targeted, more qualified for the B2B technology market we focus on and the platform offers many ways to engage with this audience.
Here are five thoughts on how to maximize LinkedIn for business:
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Tags: b2b marketing, Cisco partner marketing, facebook, linkedin, marketing, social media, social media marketing
While your next online meeting may happen on WebEx, that doesn’t mean it’s the only channel you should use to make your meeting successful. Social media can be a wonderful compliment to your meeting or event.
Here are a few tips for using the most popular channels in your meeting mix.
If the meeting is public, Facebook is great for posting pre and post event information. Before the meeting, post the invite with registration information. Post event, post a blog or screen grabs with links to the recording or a post-event whitepaper. To reach new people, consider a Facebook advertisement. It’s easy to target your reach and control your spend.
Twitter is a great channel for driving pre and post event traffic to your site: ahead of time for registration and afterward for the recording. But Twitter is also an excellent way to engage folks during your meeting. By creating a “back-channel” conversation, you can get feedback and ideas from participants who may be too shy to speak up during the meeting. You can also grab great sound bites during the meeting and tweet them so others will be drawn to your content. Use hashtags to extend your reach.
Publicize your events on LinkedIn to attract a business following. Make sure your company page is up to date and turn on the status updates feature that works very much like Facebook. You can also create a LinkedIn group to create a special interest Read More »
Tags: event, facebook, Google, linkedin, Online Meeting, Pinterest, Recording, social media, twitter, video conference, WebEX