Cisco was created in 1984 out of Stanford University. In retrospect, the company was actually founded on the concept of social networking…on the concept of people wanting to be together. A husband and wife who were in different departments, utilizing different computer systems wanted to talk to each other. The multi-protocol router was created in a living room in Menlo Park, CA and Cisco was born.
In 2000, under the leadership of Dan Scheinman, the communications team at Cisco created News@Cisco, Cisco’s news site where press releases were housed and original content was produced.
In February of 2005, we launched our first external blog at Cisco. The topic was high tech public policy. Today, we have too many to count internal blogs and twenty-one external blogs, including our corporate blog, The Platform. (The new blog site launched just this month.)
Cisco, of course, LOVES video. In September of 2007, our Public Relations team started using video for press releases and blogs in earnest. We created the CSCOPR YouTube Channel. We now have over 800 videos and over 1.6 million views of those videos. While the CSCOPR channel remains active, recently, the social media marketing team created an umbrella YouTube channel to encompass the multiple other Cisco channels. You can view that site here.
In February 2008, Jeanette Gibson, then the head of the New Media team in Corporate Communications and now the director of Social Media Marketing at Cisco, asked me to run the CiscoSystems twitter account, as it seemed more appropriate for a PR person to run the “corporate” twitter account. I accepted and we’re now at about 40,000 followers and growing. We now, of course, have multiple “official” Twitter accounts and many, many employees tweeting (see here for our Cisco Social Media Policy and Guidelines for employees.)
In August 2009, we started the “official” Cisco Facebook page. We now have over 100,000 “likes” and growing. We utilize the page to share Cisco news and events and engage with Cisco fans. If you “like” us now on Facebook, you can even get a discount on Cisco Valet or a free Flip Video accessory! (Offer ends soon!)
In November 2009, we started using Ustream for our Talk2Cisco live broadcast series so that viewers could interact real time with Cisco thought leaders.
This month, the Social Media Marketing team created a social media aggregator so that you can get a snapshot of the activity going on in Cisco’s social footprint as well as in our discussion communities. (Follow us, like us…engage with us.)
And, for what’s next, I recently talked to Forbes Managing Editor Bruce Upbin about how Cisco looks at social media and this will give you a flavor of where we might be heading.
Whether creating technologies and solutions, partnering with others, or taking good ideas and making them better, Cisco knows that innovation is the key to survival. Social Media is about innovation and that is what Cisco does better than anyone. Please join us as we continue this journey.
Tags: facebook, innovation, social media, twitter, ustream, youtube
Here at Cisco, we love hooking up our loyal fans! Currently, we have deals on both Cisco Valet home routers and Flip video accessories through our Cisco facebook page! How do you receive the deals on Valet and Flip? It’s easy! Simply go to the Cisco facebook page. If you aren’t a fan of the Cisco facebook page, you will be directed to “like” the page. Once you click the “like” button, the promo codes for both the Cisco Valet and Flip Video cameras will automatically populate. If you are already a fan of the facebook page, just click on the “Special Offer” tab and the promo codes will be located under both product promos!
To purchase the products with the promo deal, go to the Cisco Valet store and the Flip Video store. Choose the products you wish to purchase and at checkout, type the discount code into the “Coupon” field. That’s it! Simple right?
What are you waiting for? The Valet promo ends on November 1, 2010 and the Flip Video deal ends on November 15, 2010. “Like” the Cisco facebook page and receive your deal now for being an amazing Cisco fan!
Note: Offer only valid for legal residents of the United States who are at least 18 years of age or older.
Tags: Cisco, facebook, Flip, promotion, social media, Valet, video
The Cisco Facebook page has just hit a new milestone with over 100,000 ‘likes!’ We would like to thank all of our 100,000 fans that have been an integral part of the Cisco facebook community! As the Cisco facebook community manager I want to personally thank all of the fans for helping us reach 100,000 likes. Check out my video below to the 100,000 (and growing) Cisco facebook community and the announcement of our new Cisco SuperFan facebook program!
In honor of our facebook community, we are launching the Cisco SuperFan, a new fan appreciation program to highlight some of most active and engaged fans on our page! Read the details below to see how you can become a Cisco SuperFan!
Do you engage in active discussions on the Cisco facebook page? Comment on different Cisco content? Post photos to the Cisco fan photo section? If you answered yes to any of these questions, then you could definitely be in the running to be Cisco’s SuperFan!
The Cisco SuperFan is a continuous program where the most engaged facebook fan is chosen as the Cisco SuperFan. Criteria for becoming a Cisco SuperFan includes:
- Volume of comments on Cisco content
- Participation and contribution to insightful, engaging discussions on the page
- Posts photos in “photos by others” section
- Overall standout fan
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Tags: Cisco, engage, facebook, fans, likes, social media
A note to our valued Channels blog readers: Cisco blogs will undergo a little maintenance over the next few days.
While all blog content will be accessible during this time, some behind-the-scenes stuff will be happening meaning we won’t be able to post anything new.
What does this mean for you?
No dust or dirt that usually comes along with construction work, luckily. We will back back on Monday, October 4 with some great improvements. (Of course, please continue to post your comments this week and we’ll moderate them as soon as possible once the maintenance is complete.)
In the meantime, we will be posting fresh news and info on our CiscoChannels Facebook page (including a new Partner Update newscast where we recap the latest Cisco partner news in less than five minutes).
We’ll also continue posting updates on the @CiscoChannels Twitter account — be sure to follow us so you don’t miss a thing.
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Tags: blog, channels, ciscochannels, facebook, reader, twitter, update
Cisco’s “Welcome to the human network” brand campaign has been around since 2006. Today, we’ve launched an evolution to the brand with a new slogan, “Together we are the human network.” Although a subtle variation in wording, the message is impactful. If you think about how people around the world are looking for and moving toward more authentic human interactions, video plays a significant role in bringing these human connections together. To emphasize the importance of this cultural shift, Cisco is evolving its brand campaign to express a broader, more human vision of what the network can offer—a richer, deeper experience of being together. Here’s the first of a series of new TV ads you can expect to see as part of the new brand campaign.
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Tags: facebook, marketing, social media, twitter