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Announcing the Winner of the Cisco ūmi Sweepstakes on Facebook!

From October 6, 2010 until November 13, 2010, Cisco’s Director of Consumer Marketing, Mike Kisch, invited you to “Like” the Cisco ūmi Facebook Fan Page and enter to win a ūmi system for you and a friend plus 1 year of free service.

A random drawing to select the winner took place yesterday and the winner is………..

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Empower Your Fans

What everyone can learn from Coca-Cola.

A little over a year ago, I heard someone from Coca-Cola speak at an event that changed the way I thought about Fan Pages (please don’t ask me to remember an event from 14 months ago).  Facebook fan pages were very new, they were popping up all over the place, and then Facebook realized they had a problem. A few brands were threatening lawsuits against Facebook for allowing unofficial fan pages of their products. Facebook quickly initiated a process for transferring ownership to the trademark holder of many fan pages, Cisco being one of them.

This turn of events came as no surprise to anyone, but one story caught my attention. Coca-Cola. Read More »

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It’s Not “Your” Fan Page

So act like it!

My friend LaSandra Brill once put it this way:

“You’re hosting a party, and you do everything a good host would do. Greet guests as they arrive. Introduce them to each other. Facilitate thoughtful discussions. And make sure the chip ‘n dip stays full.”

Okay, so I added the part about the chip ‘n dip, but it’s the truth. Come for the food, stay for the conversation. So how do you do this with a Facebook fan page?

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A Mobile App: From Inception to Creation in 48 Hrs

A few weeks ago, I was testing out something I heard from Ekaterina Walter (@ekaterina) of Intel, and in the process, accidentally crowdsourced my community to build a mobile app in 48 hours. According to Ekaterina, Facebook’s Newsfeed algorithm ignores YouTube videos embedded into a Facebook page update. In order to test this out, I grabbed the link to an interesting video that one of my fans shared on our wall. If you’re into math, networking or computer engineering, you’ll love it. Otherwise, you might not.

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Know the Security Implications of Social Media

Sites like Facebook and Twitter are a great way to promote your small business, but they also present some risks

There aren’t many Hollywood Movies that I get excited about, but I’ll admit that “The Social Network“, the movie about how Facebook got started, is one I’m looking forward to seeing. Facebook has enabled me to find long-lost friends and to keep in touch with relatives who are scattered around the country. But the use of Facebook also has its dark side.

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