Inspired by the launch of the 2011 Ford Explorer.
On the 26th of July, 2010, Ford ended a decades old tradition of unveiling new models at flashy expensive auto shows, and took a leap of faith with Facebook. If you didn’t see this event as it happened, take a look on Mashable. In a nutshell, Ford used a dedicated fan page to build hype before, during and after the unveiling of the 2011 Explorer.
This event was extremely successful, surpassing its pre-launch fan target of 30,000, and I wanted to experiment with this concept. One of the Facebook pages that I moderated was about to surpass 100,000 fans and we were about to launch a new app exclusively for this community. I initially wanted to have live videos via USTREAM, but with limited time and resources, we narrowed the scope to text Updates, and Photo shares.
Tip: Always narrow scope before pushing dates, otherwise dates will continue to slip and nothing ever gets done. Check out this great post by Matt Mullenweg, 1.0 Is the Loneliest Number. Read More »
Tags: engage, Explorer, facebook, Ford, virtual events
It’s Thanksgiving time in United States—on this holiday, we remember the things for which we are grateful, while also digging in to a hearty meal of roast turkey, stuffing, mashed potatoes, and lots of side dishes (or just nosh on the side dishes, like me—I’m vegetarian.)
I’m sure many would give thanks for a warm house, family, friends, our health, a job. Of course, at Cisco, we also give thanks for the many people who support what we do every day. And that goes especially to you, our partners: Thank you for your continued commitment to Cisco.
So while I take a few days off to give thanks and enjoy a meal with my family and friends, I wanted to share a few tools and sites that will help you navigate Cisco’s offerings for partners.
While the list is long, we want to be sure that you know that there are multiple sources of information to help you in your everyday work with Cisco. And don’t worry, you won’t be tested.
Read on for the list of resources…
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Tags: channel partner, channels, Cisco, cisco channels, facebook, keith goodwin, Luanne Tierney, padmasree warrior, partner, twitter, ustream, WWPO
From October 6, 2010 until November 13, 2010, Cisco’s Director of Consumer Marketing, Mike Kisch, invited you to “Like” the Cisco ūmi Facebook Fan Page and enter to win a ūmi system for you and a friend plus 1 year of free service.
A random drawing to select the winner took place yesterday and the winner is………..
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Tags: Cisco umi, facebook, home telepresence, ūmi
What everyone can learn from Coca-Cola.
A little over a year ago, I heard someone from Coca-Cola speak at an event that changed the way I thought about Fan Pages (please don’t ask me to remember an event from 14 months ago). Facebook fan pages were very new, they were popping up all over the place, and then Facebook realized they had a problem. A few brands were threatening lawsuits against Facebook for allowing unofficial fan pages of their products. Facebook quickly initiated a process for transferring ownership to the trademark holder of many fan pages, Cisco being one of them.
This turn of events came as no surprise to anyone, but one story caught my attention. Coca-Cola. Read More »
Tags: community, facebook, fan pages
So act like it!
My friend LaSandra Brill once put it this way:
“You’re hosting a party, and you do everything a good host would do. Greet guests as they arrive. Introduce them to each other. Facilitate thoughtful discussions. And make sure the chip ‘n dip stays full.”
Okay, so I added the part about the chip ‘n dip, but it’s the truth. Come for the food, stay for the conversation. So how do you do this with a Facebook fan page?
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