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Cisco Likes Facebook’s Like Button

Cisco has gone live with Facebook’s Like button throughout its Data Center product pages and select Small Business product pages. Cisco continues the trend of staying ahead of the curve in utilizing social media technology to better communicate with its customers and partners. The Like button will give Cisco customers and partners an intuitive and elegant way to share content they find valuable.

Cisco has developed a strategy on how to integrate social media into, leveraging Jeremiah Owyang’s framework, which outlines the evolution of social corporate websites. Today Cisco is proud to announce the rollout of Facebook Like buttons on over 180 product pages on You will notice them when browsing Cisco’s Data Center or small business product areas.

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Partner Velocity Broadcast Recap: Leveraging the Power of Video with Live Video Streaming

Partner Velocity has been keeping me busy! In the midst of attending sessions, interviewing speakers, capturing video clips, and catching a few quick bites, I managed to carve out some time to host my own session, “Leveraging the Power of Video with Live Streaming.” During my talk, which was also broadcast live over Ustream, I discussed and demonstrated how to setup your own live Ustream session from start to finish.

Didn’t get a chance to watch the broadcast? Here’s a replay:

And here’s a recap of what I discussed. Read More »

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Use Video to Send a Greeting Card

Flip Video Greeting Card App on Facebook

Flip Video Greeting Card App on Facebook

Okay Flip fans – now’s your chance to get creative like OK GO and show off your holiday spirit and send video greeting cards to your friends and family – via email or now on Facebook!  We just launched on our new Video Greeting Card Facebook app: or This brand new app lets you load a video into a selection of unique holiday inspired greeting card templates… and what’s cool is that it can be video from any device that you load into Facebook– a Flip camera (which we know is your favorite video device) an iPhone, digital camera, and others. You have to check it out!

The latest version of FlipShare software is also coming.  Its planned for Dec. 15.  For those of you who don’t know what FlipShare software is – it is a preloaded software on your Flip camera that enables you to easily organize all your videos, email friends and family or directly post your video to Facebook, Twitter or YouTube.

The latest version of FlipShare (5.10) includes 3 new fun to use features:

  1. dozens of holiday greeting card templates which enables you to send privately to friends and family,
  2. improved private sharing options
  3. the ability to quickly import contacts from their online email accounts such as  AOL™, Google™, Hotmail™ and Yahoo™.

The private sharing feature enables you to easily and privately share your videos – plus share comments on your favorites. It’s like having a private video community page for those users who want to share only with their friends and family.

These video greeting cards are a great last minute way to send a greeting card – or maybe you want to send a thank you video greeting for all the great gifts you get for the holidays.   Get your Flips out and start recording! – we hope we are on your holiday greeting card list this year!

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Localize Your Fan Page

Recently I shared a case study on virtual events via Facebook, and in this article I briefly touched on the concept of posting in various languages. The interactions we saw spiked when we posted in various languages, but there were also issues with English readers complaining about the messages they didn’t understand. We decided to run a few tests.

First of all, on Fan Pages, you have an option to target posts. Click on the lock icon, and select customize (I know, lock icon = customize??)

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Virtual Events on Facebook [Case Study]

Inspired by the launch of the 2011 Ford Explorer.

On the 26th of July, 2010, Ford ended a decades old tradition of unveiling new models at flashy expensive auto shows, and took a leap of faith with Facebook. If you didn’t see this event as it happened, take a look on Mashable. In a nutshell, Ford used a dedicated fan page to build hype before, during and after the unveiling of the 2011 Explorer.

This event was extremely successful, surpassing its pre-launch fan target of 30,000, and I wanted to experiment with this concept. One of the Facebook pages that I moderated was about to surpass 100,000 fans and we were about to launch a new app exclusively for this community. I initially wanted to have live videos via USTREAM, but with limited time and resources, we narrowed the scope to text Updates, and Photo shares.

Tip: Always narrow scope before pushing dates, otherwise dates will continue to slip and nothing ever gets done. Check out this great post by Matt Mullenweg, 1.0 Is the Loneliest Number. Read More »

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