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Got 3 Minutes? We’ve Got Your Top Cisco Partner Headlines

OK, we realize you’re busy. You’re working full time, taking the kids to school, sending out tweets, and going on business trips, so when do you have time to peruse the top headlines?

If you’ve got three minutes, you’ve got all of the latest Cisco Partner headlines and news that matters.

Partner Update, our bi-weekly video newscast features all the top headlines that matter to partners — in less than 5 minutes. Watch the latest newcast below and be sure to like our Cisco Channels Facebook page so you don’t miss an episode.

If you’d like to submit an item for one of our broadcasts, leave a comment here on the blog or send us a tweet @Cisco_Channels.

Keep reading for links and details of what we covered in the newscast…
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How to Build, Cultivate, and Measure Success in the New Web

briansolisWe heard from so many partners at our Barcelona Partner Velocity event in December and on our Cisco Channels Facebook page that this is the year you’re going to start a new marketing plan and become more active in social media.

Is this the year you’re going to make your Twitter debut? Will you drive more customers to your blog in 2011? Want to better engage your fans via Facebook?

Whatever your goals, we’ve got a way to ensure that your 2011 marketing efforts get off to a great start.

Reserve your spot at our first Partner Velocity Virtual Engagement of the year on January 27 and you’ll get a chance to ask author and social media thought leader Brian Solis your social media marketing questions.

Read on to find out how to secure your spot.
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Things That Happen In Social Media In 2 Hours

I was traveling last week. I decided to order a shuttle service for the one-hour trip from San Jose to the San Francisco International Airport. Last week, however, the trip took 2 hours. Our super helpful driver tried his best to speed up our travel time by taking a different route and changing freeways – but with not much success.

As I was looking out the window admiring the long parking lot on the freeway (insert sarcasm here), my mind started wondering: “I wonder what’s going on out there while I’m sitting in here”.  Fueled by curiosity, I later jumped on the Internet to do some research and got my calculator out. Here is some fascinating information on what 2 hours means in the world of social media and web 2.0. Read More »

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The Social Soap Box: Why Mark Zuckerberg is Person of the Year

Mark Zuckerberg is Time magazine’s “Person of the Year.” As I read the article which talked about the growth of Facebook as being close to twice the size of the U.S. and Zuckerberg’s net worth estimated to be almost $7 billion, I started thinking about my own personal journey with the social entity. I recalled the days in 2006 when my brother who was in college at the time, kept harassing me to get on Facebook. He told me that it was a way to connect with all of my friends and that once I start, I wouldn’t be able to stop. Mind you, those were also the days of Friendster and MySpace. So as a professional who tries to maintain a healthy balance between my personal and professional life, I told him what I’m sure others who’ve been asked to join Facebook have said in the past, “I am a very private person and don’t have time to play with friends online.”

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Give the People What They Want

Understand what your fans want, and help them help themselves.

A few weeks ago I blogged about how we gave admin rights of the Networking Academy fan page to the top fans. In the private FB group I set up for them to collaborate, one of them commented that our total active monthly fans was constant at 90k, even though we’d gone from 100k to 150k total fans in the past 10 weeks.

They started to collaborate on how to generate more relevant content. They decided to share mini networking lessons as well as daily quizzes. The ambassadors set up a wikispace to collaborate, and a WordPress blog to share full lessons with the fans.

The results have blown me away. Our monthly active fans have been amazing! (Facebook defines monthly active as viewing, liking, commenting or sharing your pages posts)

Out of a total 153k fans, that’s a 77% Monthly Active User base. Please share your stats if you have a similar or better ratio of activity.

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