I was traveling last week. I decided to order a shuttle service for the one-hour trip from San Jose to the San Francisco International Airport. Last week, however, the trip took 2 hours. Our super helpful driver tried his best to speed up our travel time by taking a different route and changing freeways -- but with not much success.
As I was looking out the window admiring the long parking lot on the freeway (insert sarcasm here), my mind started wondering: “I wonder what’s going on out there while I’m sitting in here”. Fueled by curiosity, I later jumped on the Internet to do some research and got my calculator out. Here is some fascinating information on what 2 hours means in the world of social media and web 2.0. Read More »
Mark Zuckerberg is Time magazine’s “Person of the Year.” As I read the article which talked about the growth of Facebook as being close to twice the size of the U.S. and Zuckerberg’s net worth estimated to be almost $7 billion, I started thinking about my own personal journey with the social entity. I recalled the days in 2006 when my brother who was in college at the time, kept harassing me to get on Facebook. He told me that it was a way to connect with all of my friends and that once I start, I wouldn’t be able to stop. Mind you, those were also the days of Friendster and MySpace. So as a professional who tries to maintain a healthy balance between my personal and professional life, I told him what I’m sure others who’ve been asked to join Facebook have said in the past, “I am a very private person and don’t have time to play with friends online.”
Understand what your fans want, and help them help themselves.
A few weeks ago I blogged about how we gave admin rights of the Networking Academy fan page to the top fans. In the private FB group I set up for them to collaborate, one of them commented that our total active monthly fans was constant at 90k, even though we’d gone from 100k to 150k total fans in the past 10 weeks.
They started to collaborate on how to generate more relevant content. They decided to share mini networking lessons as well as daily quizzes. The ambassadors set up a wikispace to collaborate, and a WordPress blog to share full lessons with the fans.
The results have blown me away. Our monthly active fans have been amazing! (Facebook defines monthly active as viewing, liking, commenting or sharing your pages posts)
Out of a total 153k fans, that’s a 77% Monthly Active User base. Please share your stats if you have a similar or better ratio of activity.
Cisco has gone live with Facebook’s Like button throughout its Data Center product pages and select Small Business product pages. Cisco continues the trend of staying ahead of the curve in utilizing social media technology to better communicate with its customers and partners. The Like button will give Cisco customers and partners an intuitive and elegant way to share content they find valuable.
Cisco has developed a strategy on how to integrate social media into Cisco.com, leveraging Jeremiah Owyang’s framework, which outlines the evolution of social corporate websites. Today Cisco is proud to announce the rollout of Facebook Like buttons on over 180 product pages on Cisco.com. You will notice them when browsing Cisco’s Data Center or small business product areas.
Partner Velocity has been keeping me busy! In the midst of attending sessions, interviewing speakers, capturing video clips, and catching a few quick bites, I managed to carve out some time to host my own session, “Leveraging the Power of Video with Live Streaming.” During my talk, which was also broadcast live over Ustream, I discussed and demonstrated how to setup your own live Ustream session from start to finish.