Understand what your fans want, and help them help themselves.
A few weeks ago I blogged about how we gave admin rights of the Networking Academy fan page to the top fans. In the private FB group I set up for them to collaborate, one of them commented that our total active monthly fans was constant at 90k, even though we’d gone from 100k to 150k total fans in the past 10 weeks.
They started to collaborate on how to generate more relevant content. They decided to share mini networking lessons as well as daily quizzes. The ambassadors set up a wikispace to collaborate, and a WordPress blog to share full lessons with the fans.
The results have blown me away. Our monthly active fans have been amazing! (Facebook defines monthly active as viewing, liking, commenting or sharing your pages posts)
Out of a total 153k fans, that’s a 77% Monthly Active User base. Please share your stats if you have a similar or better ratio of activity.
Cisco has gone live with Facebook’s Like button throughout its Data Center product pages and select Small Business product pages. Cisco continues the trend of staying ahead of the curve in utilizing social media technology to better communicate with its customers and partners. The Like button will give Cisco customers and partners an intuitive and elegant way to share content they find valuable.
Cisco has developed a strategy on how to integrate social media into Cisco.com, leveraging Jeremiah Owyang’s framework, which outlines the evolution of social corporate websites. Today Cisco is proud to announce the rollout of Facebook Like buttons on over 180 product pages on Cisco.com. You will notice them when browsing Cisco’s Data Center or small business product areas.
Partner Velocity has been keeping me busy! In the midst of attending sessions, interviewing speakers, capturing video clips, and catching a few quick bites, I managed to carve out some time to host my own session, “Leveraging the Power of Video with Live Streaming.” During my talk, which was also broadcast live over Ustream, I discussed and demonstrated how to setup your own live Ustream session from start to finish.
Okay Flip fans – now’s your chance to get creative like OK GO and show off your holiday spirit and send video greeting cards to your friends and family – via email or now on Facebook! We just launched on our new Video Greeting Card Facebook app: www.facebook.com/flipvideo or http://apps.facebook.com/flip_video_ecard/. This brand new app lets you load a video into a selection of unique holiday inspired greeting card templates… and what’s cool is that it can be video from any device that you load into Facebook– a Flip camera (which we know is your favorite video device) an iPhone, digital camera, and others. You have to check it out!
The latest version of FlipShare software is also coming. Its planned for Dec. 15. For those of you who don’t know what FlipShare software is – it is a preloaded software on your Flip camera that enables you to easily organize all your videos, email friends and family or directly post your video to Facebook, Twitter or YouTube.
The latest version of FlipShare (5.10) includes 3 new fun to use features:
dozens of holiday greeting card templates which enables you to send privately to friends and family,
improved private sharing options
the ability to quickly import contacts from their online email accounts such as AOL™, Google™, Hotmail™ and Yahoo™.
The private sharing feature enables you to easily and privately share your videos -- plus share comments on your favorites. It’s like having a private video community page for those users who want to share only with their friends and family.
These video greeting cards are a great last minute way to send a greeting card – or maybe you want to send a thank you video greeting for all the great gifts you get for the holidays. Get your Flips out and start recording! – we hope we are on your holiday greeting card list this year!
Recently I shared a case study on virtual events via Facebook, and in this article I briefly touched on the concept of posting in various languages. The interactions we saw spiked when we posted in various languages, but there were also issues with English readers complaining about the messages they didn’t understand. We decided to run a few tests.
First of all, on Fan Pages, you have an option to target posts. Click on the lock icon, and select customize (I know, lock icon = customize??)