Yesterday Google announced a change in their executive leadership. There is much speculation about why it happened, but the immediate consensus is that it was focused on driving change faster within the company. That may be right or it may be wrong. Every company goes through some executive changes over time, but the more interesting area to explore is how this fit into a broader “industry timeline” perspective.
For the first 5 years of the past decade, Google was the belle of the ball. It became a verb. It changed the way we find, use and look at information. It didn’t invent search, but it built a better mousetrap and changed the world in amazing ways. People predicted that it would replace the Internet!! And then the “social Internet” happened and people started finding more interesting information from Facebook and Twitter instead of Search and RSS. The business of information changed, just as many other industries go through change. Nobody truly saw it coming, but the last 5 years of the decade were much different from the first 5 years. And while Google is still “it” in Internet search, they aren’t really “it” in social Internet. People can speculate all they want about if this is a strategy issue or execution issue, it doesn’t really matter. What does matter is that people are legitimately talking about Google as a “maybe they missed it” in this decade. And that’s an interesting discussion because of the pace at which it happened. About 5 years. [NOTE: I'm not predicting, assuming or implying anybody's demise. I'm a huge Google fanboy. It's the pace of change that's interesting to me.]
So what does all of this mean for companies that aren’t Google, or aren’t one of the core pillars of the Internet? What if you make cars, or pharmaceuticals, or widgets? Maybe you’re a brick and mortal retailer. What if your business isn’t in the hyper-competitive information business? Read More »
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We heard from so many partners at our Barcelona Partner Velocity event in December and on our Cisco Channels Facebook page that this is the year you’re going to start a new marketing plan and become more active in social media.
Is this the year you’re going to make your Twitter debut? Will you drive more customers to your blog in 2011? Want to better engage your fans via Facebook?
Whatever your goals, we’ve got a way to ensure that your 2011 marketing efforts get off to a great start.
Reserve your spot at our first Partner Velocity Virtual Engagement of the year on January 27 and you’ll get a chance to ask author and social media thought leader Brian Solis your social media marketing questions.
Read on to find out how to secure your spot. Read More »
I was traveling last week. I decided to order a shuttle service for the one-hour trip from San Jose to the San Francisco International Airport. Last week, however, the trip took 2 hours. Our super helpful driver tried his best to speed up our travel time by taking a different route and changing freeways -- but with not much success.
As I was looking out the window admiring the long parking lot on the freeway (insert sarcasm here), my mind started wondering: “I wonder what’s going on out there while I’m sitting in here”. Fueled by curiosity, I later jumped on the Internet to do some research and got my calculator out. Here is some fascinating information on what 2 hours means in the world of social media and web 2.0. Read More »
Mark Zuckerberg is Time magazine’s “Person of the Year.” As I read the article which talked about the growth of Facebook as being close to twice the size of the U.S. and Zuckerberg’s net worth estimated to be almost $7 billion, I started thinking about my own personal journey with the social entity. I recalled the days in 2006 when my brother who was in college at the time, kept harassing me to get on Facebook. He told me that it was a way to connect with all of my friends and that once I start, I wouldn’t be able to stop. Mind you, those were also the days of Friendster and MySpace. So as a professional who tries to maintain a healthy balance between my personal and professional life, I told him what I’m sure others who’ve been asked to join Facebook have said in the past, “I am a very private person and don’t have time to play with friends online.”