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Executive Social Engagement

March 22, 2011 at 7:33 am PST

Last week, the co-manager of the Cisco Networking Academy Facebook page (@HilalChouman) pointed out an amazing customer post to me.

Ricardo Beltran’s girlfriend had baked him a custom Cisco birthday cake that obviously showed his dedication to Cisco. He was so proud of it, that he shared it on the Networking Academy Facebook page for all 188k fans to see.

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Capturing the Value of Social Media

Facebook, Twitter, Groupon – Social media sites grab the headlines as their valuations continue to skyrocket based on the perception that these sites significantly influence how we work, play, and shop today.  But how influential are they, really?

We know about Facebook and what a HUGE country its participants could now form; its growth continues unabated.  More people spending more time on games, vacation pictures, and stalking former flames. 

Twitter is truly a new media outlet with fast-breaking, world-changing news being tweeted 24x7.  Look at how Twitter helped to bring down an entrenched dictator in power for over 40 years in Egypt to get a sense of what unfettered access to information can do – even if it is only 140 characters at a time.  In its less world-changing form it is also a source of ongoing banality that can numb even the most avid tweeter.

And Groupon – yes Groupon continues to grow quickly as well. With its most recent foray into China the company is in 43 countries and has 51M subscribers (source:  Economist) but with other group coupon sites springing up like weeds in springtime, its competitive advantage has been severely eroded.  The concept has, however, changed shopping in ways that weren’t even anticipated only three years ago.

So what’s a retailer to do?  And perhaps, more importantly, how can retailers make money in social media? 

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Partner Update Newscast: This Week’s Top Cisco Partner Headlines

March 18, 2011 at 9:57 am PST

Another week, another Partner Update newscast.

In this week’s episode, we offer a quick recap of Partner Summit 2011 with some event highlights, important links, plus our handy, downloadable summary document with all of the important links you need – from Cloud partner programs to Architecture specializations and those great deals that were announced, like a big WebEx discount for partners. And, if you missed Partner Summit keynotes, executive chats, or theater breakout sessions, head over to the Virtual Partner Summit site for replays.

I also caught up with Virtual Computing Environment CEO Michael Capellas who talked about the importance of VCE, its value to Cisco partners, and some info about VBlock. We’ll be sharing more of his insights and the full interview with him here on the Channels blog on Monday, so be sure to check back.

Watch our Partner Update newscast for the top partner headlines.

What else made our newscast? Read More »

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Strong appetite for social media marketing and food trucks

 The food truck industry has grown quite significantly as chefs and entrepreneurs look for new ways to reach customers without heavy capital investments.  With television shows like Food Network’s Great Food Truck Race, and streamlined permitting processes in many cities,  mobile food retailing has been popping up all over the San Francisco area where I live.

www.twitter.com/curryupnow
“Curry Up” Trucks in San Francisco Bay Area displaying social media information

httpv://www.youtube.com/watch?v=k9Sp_BuEv6M

 One of the the interesting things in common with the food trucks is that they are all using social media, especially Twitter and Facebook, to reach out and interact with customers, and there are three reasons why.

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The Week in Review: Cisco Partner Summit 2011

March 7, 2011 at 3:59 pm PST

There was no shortage of entertainment and music at Cisco’s 15th Partner Summit last week, with New Orleans’ finest bands and musicians playing for live and virtual audiences.

The action-packed event featured big news for partners, keynotes from Cisco’s top executives, breakout speakers, magicians, theater sessions, parties, a live auction, and generous donations from partners and Cisco are helping to rebuild homes and lives in New Orleans.

We put together a short video slideshow with pictures highlighting so many of the great moments from Cisco Partner Summit 2011. Enjoy! (And please share your own photos on our Facebook page.)

If you missed any of the news from last week, here are all of the big announcements for partners. Read More »

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