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Social Networks and Music – Part 2

At SXSW 2011, Dan Scheinman, SVP and GM of the Cisco Media Solutions Group talks about the importance of collecting data about music fans and how they interact with content on social networks.

At the SXSW 2011 Music Panel “You’ve Built a Social Network, Now What” panelists including our own SVP and GM Dan Scheinman, offered a diverse audience made up of musicians, artist managers, independent record labels advice on how to leverage social media tools to grow and monetize their fan bases. The main theme of the conversation, as we pointed in out in our first part of coverage of the panel (link), is that an artist web site needs to be the center of a musician’s online strategy. Just recently, music marketing manager Michael Branvold offered up eight more reasons why artists should not rely on social networks for their main online presence -- Branvold’s eight points are diverse and can be read over at the site Music Think Tank.

An independent label manager in the audience of the SXSW Music panel, complained there are too many social networks for musicians and label / artist managers to keep up with. He wondered which ones are the most important to maintain presences on. Moderator Bill Werde, Editorial Director of Billboard Magazine, Michael Fiebach of the digital marketing and management agency Fame House and Paul Sinclair, SVP of Digital Media of Atlantic Records offer some strategy for this independent label manager asking the question.

As Paul Sinclair pointed out, musicians shouldn’t chase every new social network that comes along. But at a minimum, musicians are expected to have a dialog with their fans on Facebook and Twitter, and then use the conversations there to drive fans back to the artist web site.

At another SXSW 2011 panel about social networks and musicians titled ‘Musicians and the Social Graph’, DJ and video producer Mike Relm offered to the audience that musicians should take the time to figure out which social networks and services lend themselves best to the kind of conversation they want to have with fans. Relm offers that he primarily focuses on YouTube because he’s focused mostly on the production of video content. Yet he still uses the videos to drive fans back to his web site -- http://mikerelm.com :

If Facebook and Twitter are the main social networks musicians are expected to engage with fans on, which other social networking services are important to fans? At the ‘Social Graph’ panel,  Jonathan Crowley, Director of Business Development for Foursquare, talked about how rock giants Soundgarden used the location based social network. Twitter’s Jonathan Adams and SF Music Tech’s Brian Zisk joined the conversation, explaining how messages from musicians over social networks can then be amplified by their own fans.

Personally, I wasn’t using Foursquare as a music fan at SXSW 2011. It turns out if I had been following some of my favorite bands on Foursquare, I would have been let on the news that they were playing some secret shows.  Please use the comments section below for any thoughts on the video conversations offered in this post.

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News@Cisco Week in Review and Look Ahead: April 4-8

Check out some of our top news stories of the week here at Cisco!

1.) ’Socialnomics’: When Word of Mouth Goes Global

There are many social media sites that have turned out to have been fads, but it’s hard to imagine the greater social media movement grinding to a halt. Author Erik Qualman says social media is here to stay, and companies must embrace it. Where do you see social media going? Do you think it’s a fad? Read More »

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Cisco Channels Social Media Spotlight: Your Questions Answered

April 6, 2011 at 11:36 am PST

Since starting my role in Cisco Channels social media some three years ago, I’ve been asked a lot of questions: “What video camera should I buy?” “Who do you like to follow on Twitter?” “Who does your hair?” (OK, no one’s actually asked me the last question, but drop me a note in the comments if you really want to know.)

But the most commonly asked questions that I hear over and over are: How do I get started with social media, what are the best tools to use, and how do I engage more customers? Well, in the interest of helping Cisco partners around the globe achieve resounding social media success, I’m happy to announce our new Channels blog series: Social Media Spotlight!

In this series, my fellow Channels blogger Kalpana Ettenson and I will be addressing any and all social media questions that you have. For starters, we want you to post your most burning social media questions in the comments below so we can address them in upcoming blog posts.

And we also have a few topics planned based on questions we’ve gotten in the past… Read More »

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Video: How to Create a Custom Facebook Tab Using Iframes

April 4, 2011 at 11:00 am PST


Facebook recently announced that they will be deprecating FBML (aka Facebook Markup Language), Hallelujah! How does this affect you? All custom tabs were created using the confusing (for non-engineers, i.e this guy) FBML. Now we can create custom tabs by pulling in our own web pages via an iframe. This means that you can incorporate things like HTML, CSS, and Javascript from your webpage into a custom tab for your fan page without re-coding the functionality into FBML. Here’s a four minute video on how you create a custom tab for your Facebook fan page using iframes; steps provided by Kim Woodbridge at (Anti) Social Development:

Read More »

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WebEx on LinkedIn: We Need Your Feedback!

Are you a LinkedIn member? If so, we’d love your help.

LinkedIn recently enhanced their company pages to let businesses feature more on their profile. It’s a nice enhancement and the way they did it is consistent with the “reference-based” nature of their site! When we post something, the site elicits recommendations from its members -- you -- to talk about your experience with us.

Visit our LinkedIn site, add a recommendation.

Our request is simple. Read More »

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