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It’s Your Lucky Day, We’ve Got Your Top Cisco News Headlines

May 13, 2011 at 12:50 pm PST

Many believe that number 13 equals bad luck. And on Friday the 13th some may take extra precautions to ensure nothing bad happens. There are literally hundreds of myths out there around things that could bring bad luck: a black cat crossing your path, walking under ladders, and breaking mirrors, to name a few.

One thing that’s guaranteed to bring good luck to all, however, is watching the latest Partner Update newscast. What could be more lucky than getting all of the latest Cisco partner news in less than five minutes?

It’s been a busy week! In this newscast, we share ways that Cisco is simplifying and making easier to do business with us, we cover the top networking myths, new IT cloud and print solutions, give you a recap of our B2B lead generation and marketing webcast with tips on turning leads into customers, a way to turn your customers’ old networking equipment into money for you, showcase B2B blogging tips, and highlight our Tweet of the Week.

Keep reading for highlights and links to everything we covered in this week’s Partner Update along with timestamps so you can easily jump to each item. Read More »

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How Mobile Devices Impact the Network

May 12, 2011 at 2:47 pm PST

dog facebookAre you among the one third of smartphone owners who use social media applications from bed?

I’ll admit I was surprised to hear so many people check their phones even before having a morning cup of coffee, mostly because I didn’t realize other people did that, too!

This phenomena probably won’t be as surprising in a few years when there will be one mobile device for every person on Earth, according to the Connected World Report, 2010.

While these stats may sound like drivel, they actually underscore the importance that a reliable network plays (and will play) for an increasingly mobile workforce — not just for those people checking Facebook under the covers.

Let’s face it: a network built on “good enough” equipment isn’t going to deliver the same experience as one using next-generation equipment designed for the loads of today’s demanding applications—including voice, video, and data.

Curious about the importance of the network as it relates to mobile? Head over to Silicon Angle where Mike Rau (Vice President, CTO for the Borderless Network Architecture at Cisco) blogged on myth number one --The Single-Purpose Network Myth.

In the post, Mike explains that a good enough network is not designed to handle the needs of an increasingly mobile population, but is built to serve the single purpose of connecting users to resources in silos of connectivity. As mobility demands on the enterprise increase, he indicates that it becomes critical that an end user is consistently managed as they access the network, whether over a wired, wireless, or VPN connection.

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Social Media Spotlight: How to Blog Successfully

It may seem that Facebook and Twitter get all the attention in social media circles these days, while the simple blog has been pushed to the sidelines. But in truth, a blog can and should lie at the center of your social media strategy. After all, a blog enables you to set the narrative for your company in a way that no other Web 2.0 tool can.

In fact, more than half of Internet users read a blog at least monthly and find them very influential, according to research from Technorati and eMarketer.  Want to tell a customer success story? Need to spread information about an upcoming company-sponsored event? A blog can serve those needs, and more. Ultimately, you should think of your blog as the hub for your social media activities.

Setting up a blog on your website requires a little programming expertise (here’s some tips on how to do that), but once you’re up and running, it’s good to follow a few guidelines for shaping the content that you’re presenting.

Choose Your Topics

Not certain of what to write about? One of the best places to start is by introducing your company blog as a place to share ideas. Readers will be encouraged to hear that your blog is a place they can respond to—literally, with comments on your content. Inviting feedback is a great way to establish customer conversations.

From there, you can host a company-wide brainstorm session to see what topics customers ask about and where their pain points are. If you can address a customer need on your blog, or show customers how to do something, or lend your expertise, customers will look to you as a trusted source. (And this can also have the added benefit of boosting sales.)

You can also blog about a news story by putting your own twist on it and why it’s important to your readers. Another thing you can do is link out to another blogger and credit them with sharing something interesting, and offer your thoughts on the topic. The possibilities for content are endless.

Keep reading for more blogging tips. Read More »

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Partner Update Covers Your Top Cisco Headlines, in Less than 5 Minutes

April 21, 2011 at 7:24 am PST

We filmed this week’s Partner Update newscast from a special location that all too many people are familiar with: Cubicle Prison.

But don’t worry, we didn’t stay there for long. We broke free as soon as the new innovations for Borderless Networks were announced.

Watch how Andrew and I break free from Cubicle Prison to deliver your top news headlines in this week’s Partner Update newscast.

But that wasn’t all we accomplished, read on for a recap of the top partner headlines from our newscast: Read More »

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A Message from a Cisco ūmi User: Be Creative!

Check out this ūmi video message recorded straight from Jim’s ūmi system and hear what his favorite features are!

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