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Adventures of an Intern: Social Media Newsrooms

Welcome back to the second installment of my blog series. I’m sure you’re as ready as I am for a long, relaxing Fourth of July weekend- don’t you wish every weekend was three days? I’m enjoying them as much as I possibly can, because  I hear you don’t get summer vacation when you graduate from college. After my little introduction last weekend, I wanted to actually get into what my blog series will be about. I will be looking at how different corporate newsrooms leverage social media to communicate their news to the public. We’re talking HP, Intel, IBM, Oracle…the list could go on, but I’ll save it for another blog post. Given the focus of my research is on the social aspect of corporate newsrooms, who better to look at than the social networking sites themselves?  Although these sites may not have an official newsroom where you can go for announcements, they still manage to communicate their developments with the public. I looked at three main sites: Facebook, Twitter and Linked In.

Facebook

92% of social network users have Facebook accounts, so creating a Fan page to promote business on this social media giant is a no brainer. As a result, Facebook uses their own Fan page as a corporate newsroom,posting updates and new features on their wall to keep their fans and users informed. Users can comment or “Like” these posts, which is an excellent source of first hand feedback for the company. On the Facebook Fan Page, each comment tends to have more than 10,000 “Likes” and thousands of comments. This is clearly an effective way of collecting feedback.

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The Week’s Top Cisco Partner News Headlines, in Less than 5 Minutes

June 30, 2011 at 1:03 pm PST

In this episode of Partner Update, we find out what Andrew does first-thing in the morning, learn about a free new mobile app that delivers the latest partner news from Cisco, get the scoop on what kind of network can best solve endpoint and application challenges, get tips on minding your Twitter manners, learn how Cisco partners can grow cloud revenues, and figure out what Triple V means. (And a lot more.)

Tune into this action-packed newscast to get the latest news and info you need to know (in less than five minutes).

So what’s in the news this week?

Keep reading for a transcript of the newscast with timestamps so you can view the parts of the video you want to see and important links where you can find more information. Read More »

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5,6,7,8… Cisco Step Challenge – encouraging UK employees to get involved in the Olympics

Two weeks ago I shared my interview with Sue Hunt, Director of Strategic Programmes at London Organising Committee of the Olympic Games and Paralympic Games on the subject of Inclusion and Diversity – what Inclusion and Diversity means to LOCOG and how they encourage it while faced with the challenge of an immovable deadline.

As part of our role as proud supporter and network infrastructure provider of London 2012, Cisco UK is involved in a couple of internal activities to encourage its employees to get involved in the Games. One of these activities is the Cisco Step Challenge, a 4-week challenge to encourage people to take the internationally recommended 10,000 steps per day. Providing you walked the minimum 70,000 steps per week, you were put into the prize draw for a pair of tickets to see a Paralympic Games event.

Employees across the UK joined together to formed teams and participated in the challenge. It wasn’t about fundraising or getting sweaty and struggling to find time to fit in extra exercise. It was about participation, improving your health and well being, team work and above all, having fun. A Facebook page and internal community was set up for participants to share words of encouragement and “top tips” for their fellow steppers such as park further away from your office building, use the stairs and not the lift, dancing burns more calories than walking and if you walk with children you walk more steps as you have to go back to get them every 200 yards!

The Step Challenge was very successful in engaging a large number of employees across the UK to participate in a sports challenge and raising awareness about how far you have to walk to achieve the recommended average of 10,000 steps. And one of the great things about it was that you could participate regardless of your age, gender, fitness levels, ethnicity, religion and belief or sexual orientation.

Inclusion and Diversity is a key component of Cisco’s culture and we believe that a truly inclusive and diverse workforce is critical to the success of our company and our people. The Step Challenge was advertised as “a challenge for everyone” and strongly encourage that everyone who wished to attend did so. Unfortunately we did not have anyone with a visual disability participate in the challenge and the team intends to look into this as a key area of focus for us next year. I think this is a real lesson for us all, that it’s not enough to open an opportunity to everyone -- we need to actively encourage Inclusion and Diversity and incorporate it into our strategy for success.

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Five Ways To Start Using Big Data

Just when we feel we are drowning in information, along comes Big Data to save the day. Big Data refers to a dataset so large it is beyond the capability of a typical database to manage and make use of the information. But a set of advances in hardware and software now allows us to rapidly capture, organize, and make sense of vast oceans of data, enabling us to apply the results to make better business decisions.

Big Data can give us a strategic advantage. For example, investors could see global trends in trading across sectors in near-real time; they could respond much earlier to a downturn in prices in a given sector, avoiding the steep losses incurred by taking later action.

Big Data can also create a richer experience for customers. Bloomberg.com gathers more than 100 data points from every page an individual reader views, processing the data with 15 algorithms to personalize recommendations. Algorithms that understand natural language and rich media and can reason make Big Data technology even more useful in decision making. Novel visualization paradigms, 3D, and gesture interfaces make Big Data understandable and accessible to everyone.

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Our Experiment with Facebook Polls on Consumer Devices and Social Media At Work [INFOGRAPHIC]

June 21, 2011 at 11:03 am PST

With so many consumer devices and tools creeping into our professional lives, our expectations as employees are changing. The result is increasing pressure on IT departments. To get a better sense for what that really means, we decided to do a quick and informal poll series on our corporate Facebook page to learn how people

  • View their companies’ IT departments when it comes to adopting consumer, social and mobile tools at work
  • Use these tools during their typical workday

How about the sample size, you might ask. Within a short amount of time, we received qualified responses from 132 to several hundreds of people, depending on the question. Here are some of the results:

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