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The Key to Success in Tracking Mobile Devices: Symbiosis, Not Espionage

As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development alike.

And as advances in Wi-Fi promise increasing location precision and beacons promise pinpoint location based services, the future appears to be smooth sailing, right?

Well, not exactly.

Tracking the position of mobile devices accurately and correlating to personal data has been one of the most sought after Big Data objectives. And not just for retailers — the potential wealth of business value from data has drawn piqued interest across nearly all industries.

Yet in the real world, issues arise from both technology challenges and privacy concerns alike.

Technology challenges include:

  • Typical Wi-Fi accuracies in the 7-to-10 meter range (though Angle of Arrival and improved location analytics promise dramatic improvements)
  • Infrequent mobile device probing to conserve battery power
  • Interference from metal shelves & fixtures, water in products (and people!)

Privacy qualms speak to the heart of transformation in the Internet of Everything (IoE) age. IoE, after all, is the explosion of network connections among people, process, data, and things — and promises to be one of the most impactful periods of change in our history. And the people element is in some ways the whole point — to make our lives better, healthier, more efficient, and so forth. But the people issues will be just as challenging as those that arise around technology. Read More »

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Cisco, Service Providers Aim to Reinvent the TV Experience With “Videoscape”

Coming soon, to you – The next-generation TV experience.

It’s called Videoscape.    

It’s a comprehensive TV platform for service providers.  It combines digital TV and online content with social media and communications applications to create a new, immersive home and mobile video entertainment experience.

And it’s from Cisco.

Announced today, Videoscape is an open platform that utilizes the cloud, the network and client devices to deliver new video experiences on the next-generation Internet.  Cisco introduced five product families that work in conjunction with its portfolio of network products and technologies.

  • The Videoscape media gateway for the integration of voice, linear and online video, high-speed data, Wi-Fi and network traffic routing.
  • The Videoscape IP set-top box, engineered to support all forms of video – pay TV, broadcast, premium channels, VoD and online — to new Web 2.0 applications.
  • Videoscape software clients that extend the Videoscape experiences to a wide variety of home and mobile devices, from connected TVs to tablets, smartphones and more.
  • The Videoscape Media Suite which offers full life-cycle content management offering service providers the ability to efficiently and cost-effectively manage and publish content across multiple screens.

For consumers, Videoscape offers:

  • Access to vast entertainment content sources, including broadcast, pay TV and online, that integrates the Internet, social media, communications and mobility. 
  • Ease of use
  • More sources of video to your screen
  • More social and interactive features
  • More choices for content on the go
  • Cisco quality of experience

Check it out!

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