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Next Phase of Transforming the Mobile Experience

Like a lot of us in IT, I’m into electronics. I enjoy visiting stores to get the actual hands-on experience of the product – but I admit I rarely buy on the spot. Why? I want to make sure I know what I’m buying, and frankly, that I’m getting the best deal. I either have to do research beforehand – read reviews, check prices, and clip coupons – or search on my mobile device while I’m in the store. Depending on the results, I could either be heading to another store or heading home to make the purchase online.

This week, Cisco introduced a new way to transform that in-venue experience through Connected Mobile Experiences Web engagement. This enables organizations to communicate with opt-in mobile users – shoppers, guests, visitors – through their mobile browser, right there in the venue.

Location-aware menus, banners, and icons as well as content-aware search enable organizations to provide venue-specific information – such as nearby dining or amenities – as well as any information the user may find valuable based on their context: where they are, how long they are there, whether they are a new or repeat visitor, or even what sites they are visiting. This customized communication can dynamically change when the user’s context changes.

Imagine merging the online with the brick and mortar shopping experience – if I’m standing in a particular area looking at a product, the location-aware menu can provide me a link to user reviews of that particular product. And if I’m searching online for the best price, imagine the store issuing a web notification for a price match minus 5% – I’m sold! Read More »

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MGM Resorts International Bets on Cisco; Double Downs on Wi-Fi Connectivity

Planning your summer travel and vacation destinations? Where are you headed and what kind of resort experience will you consider ideal? At this year’s Interop Conference in Las Vegas, the Cisco Enterprise Networking Group unveiled its new marquee customer – MGM Resorts International – who has upped the wireless ante to ensure its visitors have access to the information they need, literally at their fingertips.

At MGM Resorts, they continue to push the boundaries of creativity and innovation to deliver the best possible experience for their guests. John Bollen, MGM Resort’s Senior Vice President and Chief Digital Officer, is always looking for ways to take what they do and make it even better. Read More »

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Connected Guests: Connected Mobile Experiences for Hospitality

Imagine this travel experience: You enter your hotel, and your mobile app buzzes to welcome you back and offers you free Wi-Fi within the lobby area. The app informs you you’re now in line for check-in with a 3 minute wait – your latte is being made in the waiting lounge, and the receptionist will come directly to you. After you check-in, the app launches a map of the property, highlighting all of the hotel’s amenities. As you walk to your room, personalized dining and spa promotions appear – they can be used anytime during your stay.

Cisco Connected Mobile Experiences solution can enable hospitality organizations to use Wi-Fi location services to engage and retain always-connected mobile guests by providing them with highly personalized content and experiences.

Hospitality venues can also use the Wi-Fi network to augment the guest and conference experience to build loyalty and boost sales with location-based information integrated into mobile applications.

Watch our 35 minute webcast (Available On Demand) to learn about the Wi-Fi technology behind the solution and strategies for how to create connected mobile experiences to engage your guests. Read More »

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On Demand: Boost Revenue, Build Loyalty in Your Retail Venue

Cisco Connected Mobile Experiences is a new solution that helps enable retail organizations to use Wi-Fi location services to deliver engaging store experiences and generate valuable shopper insights. Our industry-specific webinars so far break down use cases for Connected Mobile Experiences for airports/transportation and retail..with  more coming soon.

Our latest CMX webinar on demand is specific for retailers: “Boost Revenue, Build Loyalty.”

View this 45-minute on-demand video webcast to learn how to captivate your shoppers with new mobile apps supported by Cisco Connected Mobile Experiences. Discover how real-time location intelligence from your wireless network can enhance customer loyalty, improve store operations, and help you:

  • Deliver a personalized in-store shopping experience that increases customer intimacy
  • Provide important information at critical purchase decision points Read More »

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Patient Experience – Top of the Mind for Healthcare Organizations

Back in September, I had the opportunity to attend HIMSS APJC in Singapore and was really excited to learn more about the key trends in that part of the world, which houses some of the largest economies, populations, and economic growth.  After talking with several customers and listening to several panel discussions, one common theme kept recurring – patient experience.  It was my belief that patient experience was more of a USA hot-button as healthcare organizations in the USA are being forced by patient “consumerism”, whereby patients want their money’s worth and have a certain level of expectation.  I was surprised to learn that patient experience is more of a global trend and that got me thinking as to what exactly is patient experience and how healthcare organizations are addressing it.

After talking with customers on a world-wide basis, I have learned that customers really do not have a standard definition for “patient experience”.  In fact each one of them has a different interpretation and there are widely divergent views in the healthcare industry.  The 2009 HealthLeaders Media Patient Experience Leadership Survey — covering more than 200 healthcare CEOs, CFOs, COOs, CNOs, directors, senior vice presidents, and other C-suite high-ranking healthcare officials — found that 33.5% of respondents said the patient experience is their “top priority,” and 54.5% said it’s “among their top five priorities.” And most responders thought it would be a priority in the future as well: 45% said it would be their top priority five years from now, and 50.5% said it would be in their top five priorities. Read More »

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