As you may have read, Apple’s iOS 8 will come with some changes to the way MAC addresses are exposed in Wi-Fi probe requests. Apple’s intent was to provide an additional layer of privacy for consumers and target those companies that offer analytics without providing any value to the end consumer. We’ve been getting some questions about what this means and how it impacts our Connected Mobile Experiences (CMX) solution, so we wanted to clear this up for our customers.
What does this mean for you?
First and foremost, Cisco has always been dedicated to privacy for our customers and their end-users. There are four aspects of privacy that are built into our CMX solution:
1. Anonymous Aggregate Information: All analytics are based on aggregate, anonymized location data.
2. Permission-based: Users have to opt-in to join a Wi-Fi network or download an app
3. MAC Address Hash: Users’ MAC addresses can be hashed before exposing to 3rd party apps
4. Opt Out: End-users are always presented with the option to opt out of location-based services
The true value of CMX analytics for organizations is in aggregate location data to be used for business analysis to improve the customer experience for end-users. Providing customers with high performing Wi-Fi not only keeps always-on mobile users happy and opens the doors to delighting customers with more personalized experiences, but also helps provide more granularity to those aggregate trends to feed back into the experience creation machine. Win-win.
What does this mean for our CMX value proposition? Read More »
Tags: address, aggregate, analysis, analytics, App, Apple, application, Cisco, cmx, connect, consumer, customer, data, download, engage, experience, IOS, ios 8, ios8, lbs, location, location based services, location-based, login, mac, mac address, market, meraki, mobility services engine, mse, network, onboard, permission, Presence, privacy, probe, probe request, services, trend, value, value proposition, wi-fi, wifi, wireless
Wireless is enabling change everywhere. According to Cisco’s VNI Global Forecast, wireless traffic will bypass wired traffic 40% by the year 2017. This is evident by the way many organizations are using Wi-Fi technology. Take healthcare providers as an example: many hospitals today rely on Wi-Fi to provide seamless clinician roaming, improved efficiency and patient care–not to mention patients’ relatives and friends who expect to connect to guest Wi-Fi. And then there is education where we are seeing both universities and K-12 schools faced with more and more students coming onto campus carrying mobile devices with bandwidth intensive applications like video.
The explosion of high performance applications and the number of clients using them is a big reason why 802.11ac adoption is happening at a rapid pace. 802.11ac as a standard addresses the performance needs of applications while providing a robust network that handles a growing number of client devices. Cisco provides our customers with a unique solution to meet the high density requirements with a technology suite called Cisco High Density Experience (HDX). HDX helps Cisco customers prepare beyond 802.11ac and addresses the key aspects of any network that is challenged by the high density of large numbers of clients on the network and increasing performance demands of bandwidth intensive applications. Deploying 802.11ac with Cisco’s HDX Technology will provide a relief from the bandwidth demands while also making the overall Wi-Fi network more efficient.
With this in mind, we are hosting a webinar on June 26th where we focus on 802.11ac Standard, Cisco’s 802.11ac solution including our HDX Technology and how it can be used in various networks. We have also invite Joe Christoffersen who is the Director of IT at Katy Independent School District in Katy, TX to provide his unique perspective on how Katy ISD is deploying 802.11ac, how it will affect the performance of his network and the benefits he expects from this technology.
The webinar is next Wednesday at 1:00PM PDT. Here is the registration link. If you miss it, we will have it available on demand here shortly after.
For more on Cisco’s 802.11ac, visit www.cisco.com/go/80211ac.
Tags: 11ac, 802.11ac, application, client, density, device, experience, HD, HDX, high, high density, network, performance, Speed, technology, wi-fi, wifi, wireless, wlan
Cisco Live! San Francisco was the biggest Cisco Live! yet—25,000 attendees. Read Chris’s blog for more on the network at Cisco Live! You also heard about the Mobility Services APIs enabling location-based services and location-enabled application development in Neha’s blog yesterday. The event also marked a milestone for our CMX team: successful location tracking of all 30,000 devices in the conference center with a single pair of MSEs (Mobility Services Engine) running on 7.6MR2 code to generate analytics and reports based on device location!
Let’s take a closer look at location analytics generated at Cisco Live! If you haven’t seen CMX Analytics before, let me tell you: it’s powerful. There are three pieces of CMX Analytics: Dashboard, Analytics and Reports, all generated by the location data from the MSE. Here are a few key views from the show floor:
1. Dashboard: The CMX Dashboard features a number of customizable widgets that visualize location data such as dwell time and device count by zone or by time.
Hourly Visitors for South Halls on Tuesday May 20
Tuesday marked a steady flow through the day with the World of Solutions and breakout sessions all day. You see that spike at 5pm? That’s when the beverages and refreshments came out—and then you see people tapering off round 7pm to head out for dinner.
Read More »
Tags: #CLUS, analytics, App, application, Cisco, cisco live, client, cmx, dashboard, device, dwell time, experience, generate, heat map, heatmap, location, location-based, mobile, mobility, moscone, network, report, wi-fi, widget, wifi, wireless, wlan
Earlier this week you learned about the network at Cisco Live! If you attended the event this year, you’ll also have noticed that there was a brand new extension of the event in Moscone West. This was DevNet, the first developer-facing zone Cisco has ever brought to life, just in time for the 25th anniversary of the conference. DevNet featured a whole array of activities for the dev-inclined Cisco customer: learning labs, tech talks on both a main stage for thought leadership and techie details in an API theater, and a hackathon. CMX was one of the key technologies on display in the DevNet zone, and our CMX engineering team was super excited to see our technology in the spotlight.
As many of you know, CMX offers a rich set of APIs enabling developer community to develop, enhance and customize location-enabled applications. The highlight of the show for me was the DevNet Hackathon, a real 24 hour hackathon right in the DevNet Zone–another first for Cisco. Our very own Mobility Services API and CMX SDK were part of the featured technology sets for people to work with to create location-enabled apps using real-time intelligence from the Mobility Services Engine (MSE). It was really fun to be working with developers from many different countries and awesome to see our APIs and SDK brought to life. See for yourself!
Are you a developer interested in digging into the Mobility Services API? Look no further than DevNet.
For more on the Connected Mobile Experiences (CMX) solution, visit www.cisco.com/go/cmx.
Tags: #CLUS, #DevNet, API, Cisco, cisco live, cmx, developer, experience, hackathon, Intelligence, location, location based services, mobile, mobility, personalized, sdk, services
First we rolled out the MSE tech blog series to give our customers an in depth look at the various features of the location-based technology behind Cisco’s Mobility Services Engine (MSE) and Connected Mobile Experiences (CMX) solution. Now, we’re kicking off a CMX Techtorial video series to provide a visual and helpful walkthrough of how to maneuver and get started with CMX and location-based services.
First up, we have the charismatic Darryl Sladden, Technical Marketing Manager for CMX, taking us through CMX 7.6 Analytics. In this quick video, Darryl will cover:
- What is CMX 7.6 Analytics?
- What is the analytics dashboard?
- How do I visualize dwell time, heat maps, device density?
- What kinds of reports can you get with CMX 7.6 Analytics?
Read More »
Tags: analytic, analytics, Cisco, cmx, connected mobile experiences, dashboard, data, device, experience, getting started, location, location based services, location-based, mobile, mobility, platform, service, services, support, tech, technology, video, visualize, wi-fi, widget, wifi, wireless, youtube