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Location Based Services Enabling Smart Connected Cities

Smart Cities and the Internet of Everything have become commonly used terms over the past year or two. Both represent huge opportunities for both business growth and also for the delivery of better services and experiences for consumers and citizens alike. The size of this IoE opportunity has been widely predicted to exceed $14 Trillion[1] and within this just the Smart Cities component has been estimated to be worth $1,266 Billion[2] by 2019.  With this scale it is little wonder that it attracts a lot of interest and therefore a lot of very interesting innovation.

lbs1.1The Internet of Everything (IoE)  brings together people, process, data and things to make networked connections more relevant and valuable than ever before.  Smart and Connected Cities takes this and applies it in an urban environment to create new capabilities , richer experiences and unprecedented economic opportunity for businesses, individuals and countries.

While the Internet of Everything is about a connected grid of people, processes, data and things, what touches most of us is the ‘connecting people’ part of this equation.Within the greater IoE world, the Foundation for Delivering Next-Generation Citizen Services is how organizations and municipalities find innovative mechanisms to engage with us all. Read More »

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Five Reasons to Upgrade Cisco’s CMX to MSE 8.0 Today

The highly anticipated Wireless Release 8.0 came out last week, and among the feature updates is a key set of enhancements and new modules for Cisco’s CMX solution that come with MSE 8.0.  These updates were designed to build out the breadth of location services available to organizations, as well as improve the user experience for customers working with the CMX solution. These enhancements make five great reasons to upgrade to 8.0 today and test out these new tools and features in your Wi-Fi location deployment:

1. Presence Analytics

This new feature enables the use of a single access point (AP) to determine device presence and dwell time. It provides a simplified way to leverage Wi-Fi technology to Detect, Connect, and Engage your customers. Retail stores, hotels, conference facilities, shopping malls, schools, and even city centers can greatly benefit from Presence Analytics. Unleashing this tool can help customers understand the basic, yet powerful, knowledge of the number of visitors to their space, time spent by the visitors, and frequency of visits. It can even provide a more in-depth look into the movement patterns of their visitors, while within their space, giving an understanding of which areas are most attractive to their client base.

Presence Analytics is very simple to configure by naming the entry, selecting the access point, and setting threshold values. Best of all, the majority of CMX Analytics reports are available automatically. All this allows customers to start using CMX Analytics without having to make any changes to their existing network and get immediate value from it.

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2. Enhancements to Guest Access
Those familiar with CMX Connect will know that there are two guest access solutions available to customers with Cisco CMX. The first, CMX Connect, provides organizations with a simple, secure way to provide guest Wi-Fi access. CMX Connect offers the option of custom splash pages using a zone-based captive portal.

In MSE 8.0, we have dramatically simplified how CMX Connect is configured. The administrator only needs to indicate information they’d like collected (such as, name and email), and the zones in which the template will be used. Read More »

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Behind the Network @ Mobile World Congress 2014: Hotspot 2.0

Mobile World Congress (MWC) 2014 was the largest mobile industry exhibition in the world, where over 1800 companies showcased and launched their latest products and services. This event was visited by over 85,000 attendees from over 200 countries around the world, to learn, network, inspire and innovate. Providing them seamless and robust data network was the first priority. GSMA , Fira de Gran Via and Cisco took this challenge to provide them next generation Wi-Fi experience with seamless connectivity and onboarding using Hotspot 2.0 service on the top of baseline free Wi-Fi service.

Hassle and risk are the two key factors involved in connecting free public Wi-Fi. When you are traveling in the different countries, you get off the plane and turn on your cell phone… and within few seconds you get connected to the cellular network. There is no need to search for a suitable network manually (hoping it’s not rigged by a hacker), then enter long password or credit card details to pay for the service. But unfortunately connecting to Wi-Fi is not that simple. Hotspot 2.0 Service addresses these problems by automatic network discovery and selection, seamless network access and secured authentication for the Passpoint certified devices.

mwc1Fira Gran Via, Barcelona, the venue of MWC 2014 is a massive 280,000 meters2 (Three Million Square Feet) facility with 8 grand exhibition halls, conference rooms, multiple outdoor areas and restaurants. Read More »

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Behind the WiFi Network @ Mobile World Congress 2014: Site Surveys

In my last blog I discussed setting the stage in preparation for the Wi-Fi network for Mobile World Congress 2014 which supported more than 80k devices over a span of 4 days. Today I’ll talk about one of the many site surveys we conducted at the Fira Gran Via to ensure the success of our high density network.  Full details in the white paper here.

High Density Wi-Fi deployments and site surveys go hand in hand. Pre-installation and post-installation site surveys account for the most effective way to identify the contours of your RF coverage and eliminate potential multipath distortions, hidden nodes, and other coverage issues. Special attention was given to the large keynote auditorium halls in order to keep a check on the additional RF coverage needs to accommodate the high density of users packed in a very close range.

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View of inside the Hall-4 Keynote Auditorium (23000 sq ft) before the Facebook keynote session

Site Survey analysis used to measure the RF coverage in Hall-4 keynote auditorium

Site Survey analysis used to measure the RF coverage in Hall-4 keynote auditorium

The Hall-4 auditorium was one example of such a high density area with the 2000 person capacity area had a peak connection of 1924 concurrently connected Wi-Fi devices distributed across 16 Cisco APs while the Facebook keynote was in progress, with a max load of 530 Mbps of internet traffic. To avoid an RF overlap, the ceiling mounted APs above the auditoriums were converted to monitor mode. Using the final pre-keynote site survey data, the RF profile for the Hall-4 auditorium was tweaked, and RRM automatically optimized the coverage to the desired degree by adjusting the Tx power levels. Read More »

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Apple iOS 8 and MAC Randomization: What It means for Cisco’s Connected Mobile Experiences (CMX) Solution

As you may have read, Apple’s iOS 8 will come with some changes to the way MAC addresses are exposed in Wi-Fi probe requests. Apple’s intent was to provide an additional layer of privacy for consumers and target those companies that offer analytics without providing any value to the end consumer. We’ve been getting some questions about what this means and how it impacts our Connected Mobile Experiences (CMX)  solution, so we wanted to clear this up for our customers.

What does this mean for you? 

First and foremost, Cisco has always been dedicated to privacy for our customers and their end-users. There are four aspects of privacy that are built into our CMX solution:

1. Anonymous Aggregate Information: All analytics are based on aggregate, anonymized location data.

2. Permission-based: Users have to opt-in to join a Wi-Fi network or download an app

3. MAC Address Hash: Users’ MAC addresses can be hashed before exposing to 3rd party apps

4. Opt Out: End-users are always presented with the option to opt out of location-based services

The true value of CMX analytics for organizations is in aggregate location data to be used for business analysis to improve the customer experience for end-users. Providing customers with high performing Wi-Fi not only keeps always-on mobile users happy and opens the doors to delighting customers with more personalized experiences, but also helps provide more granularity to those aggregate trends to feed back into the experience creation machine. Win-win.

What does this mean for our CMX value proposition? Read More »

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