The other day I was reading an article about “Cognitive Dissonance: Why Social Sharing Creates Employee Advocates”. Intuitively you would suspect that “employee sharing can influence your employees to love your company more” but I’m always thrilled to see research, data and science to support these theories. Thank you, Psychology!
If you’re still skeptical about why employee enablement in social media matters, consider these factoids:
(1) 41% of people believe conversations with company employees to be the most credible specialist sources of information.
(2) There are over 10 million social mentions of the Fortune 100 each month…With Twitter generating the most amount of chatter.
(3) 56% of customer tweets to companies are being ignored.
(4) 70% of brands ignore Read More »
Tags: activate, advocacy, ambassadors, amplification, authentic social media, employees, Executives, how to, marketing, scaling social media, social media, training, viral, WOM
Cupid has worked his magic and helped us bring together some awesome speakers for our February 14th Social Enterprise Day at Social Media Week. Check out our full agenda and information on how to register. All times are in Pacific Standard Time.
8:00 – 8:55 Networking Breakfast
8:55 – 9:00 Welcome
9:00 – 9:50 Executive Dialogue: Social Media through an Executive Lens
Cisco executives, Carlos Dominguez and Sheila Jordan will share their perspectives on social media adoption. Carlos will tell his story on how and why he has become an avid social media user and Sheila will take you behind the firewall. She will highlight how you can prepare your IT organization to help drive adoption of social media and collaboration technologies. This dialogue will focus on understanding how a company can embrace social media at the executive level while protecting its intellectual property.
Dialoguers: Carlos Dominguez (@carlosdominguez), SVP, “The Tech Nowist”, Cisco and Sheila Jordan (@CiscoSheila), SVP, Communication and Collaboration IT, Cisco
Moderator: Karen Snell (@kcsnell), Social Media Communications Manager, Cisco
10:00 – 10:50 Cisco’s Social Media Journey
This presentation will give you a sneak peek into Cisco’s social media journey, best practices, innovations and lessons learned over the years. Jeanette will also give you some tips on how to set up and scale your social media center of excellence based on Cisco’s center of excellence model.
Presenter: Jeanette Gibson (@JeanetteG), Senior Director, Global Social Media and Digital Marketing, Cisco
11:00 – 11:50 Panel: The Road to Becoming a Social Business
This panel will explore the framework for becoming a social business and offer perspectives on social content strategy to create great stories. This session will address questions on how to scale your social efforts across your company and globally, and will leave you with some practical tips and lessons learned.
Moderator: Michael Brito (@britopian), SVP, Social Business Planning, Edelman Digital
Panelists: Read More »
Tags: B2B, best practices, cxo, event, events, Executives, how to, jeremiah owyang, JIVE, linkedin, Listening, michael brito, radian6, salesforce, slideshare, Social Business, Social CRM, Social Media Week, twitter
I feel I should tell you first of all that I wrote this blog on an Airplane. I also connected into a WebEx meeting and met up with my fellow Cisco employees to talk about Industries and find out what was going on in San Jose whilst I was in the air somewhere between San Jose and Dallas. I surprised my wife by calling her via my laptop and saying ‘Hi’!
This is therefore our first Cisco Manufacturing Industry blog written and published whilst flying. Wow, we’ve come a long way since I was a trainee!
Anyway, I’m actually more excited that I don’t have to stop blogging and can bring you the news of a great video reference that Cisco collaborated with AzoNobel on:
In the video AkzoNobel’s CIO, Pieter Schoehuijs describes how converging technologies empower an integrated supply chain. As a 14bn Euro concern operating in over 80 countries worldwide, they are the largest paint and coatings company in the world, and a leading producer of specialty chemicals.
Read More »
Tags: AkzoNobel, akzonobel networking, case studies, CIO, coatings, cxo, dulux, executive perspectives, Executives, global, paint, supply chain
Miss anything this week? No worries! Check out the top stories from Cisco and see what to look out for next week!
1.) Talk2Cisco: Work Life Redesign – What You Need to Know
Talk2Cisco will be broadcasting live on Tuesday, March 15 at 10 am PT! Join Cisco executives Carlos Dominguez and Lance Perry as they share the benefits of incorporating web 2.0 technologies into work and life! Follow @Talk2Cisco on Twitter for updates on the broadcast and see you live on Tuesday!
2.) The Future of Television: What Can You Expect?
Cisco’s Internet Business Solutions Group (IBSG) offers predictions on the future of television, basing its research on interviews and the examination of three industry drivers — technology, consumer behavior, and business models.
3.) Book Publishing: A Faster, More Social Approach
The book publishing industry is stuck in a rut and desperately needs new ideas. The Domino Project, a publishing platform that uses the power of social media to help writers spread their ideas and connect to readers could be the answer according to writers Marc Gunther and Seth Godin! Read more about how the book publishing business is becoming more social!
4.) Top Tech Tips: Building the Ideal Home Entertainment System
Does it take you awhile to adopt new technology? If so, then this is the article for you! Check out this fun, tipped-filled article aimed at those who don’t fall into the early adopter or fanatical enthusiast set.
Here is some stuff to look out for next week…
- The Dawn of the Networked Remote Control Feature: After half a century, the familiar clicker is being replaced by smart phones and tablets. Find out more about the new remote control on Monday!
- Machine-to-machine mobile communications emerges as new growth area: M2M mobile communication is any situation where one machine communicates with another over the mobile network, without human intervention. Learn more about this new development next week!
Have you followed our new Cisco News Twitter handle yet? If not, be sure to follow @CiscoNews for up-to-date news and information from Cisco!
Also, we are launching a new corporate news site soon! Check out the video below to learn a little more. Have a great weekend!
Tags: entertainment, Executives, News@Cisco, review, social entertainment, social media, web 2.0