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Decoding Social Media Measurement

Have you ever felt like measuring social media was like a trying to crack a secret code? Sometimes it’s difficult to figure out what data is important to measure out of all the information we are receiving.

September 26th Let's Chat! #Ciscosmt Twitter Chat

September 26th Let’s Chat! #Ciscosmt Twitter Chat

And as social media continues to become more of the way business is conducted, I’ve seen a shift in what experts are focusing on and recommending.

Join me and our special guest,  Charlie Treadwell, Manager, Digital and Social Media Marketing at Cisco, for a #Ciscosmt Twitter chat on Thursday, September 26th from 9-10am PT. As part of our monthly “Let’s Chat! #Ciscosmt Series” chats, Charlie will share his listening, measurement, and monitoring expertise and we will:

  • Discuss ways to make sense of all the social media metrics
  • Share measurement, listening, and monitoring best practices
  • Identify metrics to focus on
  • Explore examples showing social media measurement’s impact on business
  • Determine how to make sense of all of the data
  • Review ways to up-level measurement practices in a company
Let's Chat! #Ciscosmt Series Measurement Twitter Chat

Let’s Chat! #Ciscosmt Series

 

Let’s make this a really interactive session. Bring your questions for Charlie and share your own insights and examples throughout the chat or even prior to the session. We’re looking forward to your interactions!

 

For those that might be new participating in a Twitter chat, here are some quick details:

What is a Twitter Chat?
Twitter chats are scheduled gatherings of Twitter users to discuss a given topic, using a hashtag to keep track of conversation.

How do I participate?

  • There are many ways to participate in a Twitter chat. You can use a dedicated chat platform, (i.e. Twubs, TweetChat, Tchat.io, etc.), your favorite Twitter client (TweetDeck, Hootsuite, etc.) or you can even just user Twitter search to follow the chat hashtag.
  • We want it to be an interactive chat, learning from each other. Join in the conversation with your insights and experiences using #Ciscosmt. And also interact with others, re-tweeting, exchanging ideas, and commenting on other points of view.
  • Questions will be labeled Q1, Q2, Q3. If you are responding to a question, please start your tweet with the corresponding answer number “A1”.

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

We look forward to your insights here and during the #Ciscosmt Twitter chat!

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What to Do If You’re Drowning in the Sea of Social Media

If you’re a social manager trying to weather the storm all by yourself, at some point you have probably yelled (or will yell) for a life vest. Your life vest can come in many shapes and sizes. And help may be closer than you think. In the context of social media, a life vest can be budget, executive support, an army of employees (whose  main job is not social media) ready to engage with you, or a combination of the above. For the purpose of this blog post, I’m going to focus on building employee engagement.       

The Framework

 I’d like to offer up a framework to those of you that are looking to mobilize your employees. Read More »

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How we plan to use Cisco’s Reverse Mentoring programme to encourage Inclusion and Diversity

Last week, I shared with you some of the great work Cisco is doing in Europe to drive our Early in Career Network (ECN) – one of our employee resource group  that focuses on Cisco’s new hires and people who are early in their career at Cisco. Initiatives like ECN are vital in helping us promote a more inclusive work environment and diverse work force worldwide.

Another initiative that Cisco’s Inclusion and Diversity Ambassador Network is helping to drive is Reverse Mentoring. This is a formalised program where an executive or senior manager is mentored by an individual contributor in the company. In other words, our individual contributor (the Mentor) is mentoring an executive (the Mentee).

Read More »

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