Executive sponsorship is one of the most important non-technical aspects of a project. Everyone knows about the technical: do we have rack space, is there enough power, did fibers get ordered, did the equipment ship, are the cut sheets ready? But rarely is thought given to the people aspect of projects.
What is Executive sponsorship? Executive sponsorship by definition is a role in project management, usually filled by the senior member of the project board and often the chair. The project sponsor will be a senior executive in a corporation (often at or just below board level) who is responsible to the business for the success of the project. Each company has a different structure and it will mean something different in each case, but the concept is the same for the majority. At our company the primary sponsor was the CIO.
More and more companies are starting to integrate innovative social strategies to enhance their efforts of connecting with the outside world. As is the case with all large-scale corporate changes, advancing a company’s social business and ensuring long-term success calls for upper management support.
We sat down with Michael Brito (@britopian) from Edelman, Sheila Jordan (@CiscoSheila) from Cisco, and Jeremiah Owyang (@jowyang) from Altimeter Group to find out what they thought about getting Executives involved with employees’ social pursuits. Hear what they had to say in this short 2-minute video:
How can I learn more about getting Executive support for social media? Read More »