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How the Role of the Social Strategist is Evolving

June 18, 2012 at 3:36 pm PST

Social business is about using diverse social technologies to easily connect with one another. In my previous video blog post, we learned some present and future trends within this realm, and how it’s evolving. Let’s continue that train of thought and delve deeper.

Let’s Get This Social Media Party Started

According to Industry Analyst Jeremiah Owyang, “the social business space is still very immature, and things are just heating up” (Owyang, “Social Business: We’re Just Getting Started”). As more and more companies jump on the social media bandwagon, it’s essential that they remember to holistically integrate social business into the corporation. Before getting started with social, Jeremiah recommends conducting an internal analysis of your organization to figure out which of the 5 organizational models your company is currently in and which you aspire to be in. Afterward, employees must realize that incorporating social into their business is likely to be a slow process since it’s much of a major cultural change that their company will undergo.

The Role of the Social Strategist Amidst It All

Many people know that social media is not free – it requires a lot of time, money and people resources. One of the key players that constitute social business is the social strategist. As this realm continues to develop, how will the role of the social strategist change? Will it disappear or become further embedded into a corporation somehow? We wanted to hear what “social media guy at LinkedIn” Mario Sundar (@mariosundar) and Jeremiah (@jowyang) thought about this topic. Watch this short video recapping their words of wisdom:

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