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“Standing Room Only” in the Service Provider Booth at Cisco Live Milan 2015

Written by Igor Dayen, SP Product and Solutions MarketingIgor Photo

If you had a chance to join us at Cisco Live Milan last month, thank you very much for making this another exciting event for all of us. If you missed out being there in person, let me give you a brief summary of the highlights. Milan is the main industrial, commercial, and financial center of Italy and a leading global city where the EXPO 2015  will take place. What could be better than such a city to host the Cisco Live 2015 event!   It proved to be fertile grounds for driving innovations with our service provider customers and partners.   Our exhibition was structured to tell the story of the fddOpen Network Strategy by presenting over 15 technology and business demos.    We also brought the newest routers and switches with us to showcase the latest innovations that service providers can start deploying today.   Last but not least we have teamed up with the DevNet area where attendees could get their hands on developing applications and learning on virtualization, orchestration, and automation.  Our service provider booth of the Cisco Campus in the World of Solutions was very busy: “standing room only” and so many insightful conversations were conversations around the NFV (Network Functions Virtualization) and the SDN (Software Defined Networks), as pillars for delivering cloud services and an automated networking handling respectively, have matured significantly and are ready for prime time. Read More »

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Milan, Please Meet Open Network Architecture for Service Providers

By Igor Dayen, SP Product and Solutions Marketing

Igor-Dayen

When I look at the sky, I see an infinite number of stars. It is a moment of inspiration when I gaze at the sky in hope of spotting something miraculous. Looking at the Telecom industry and its new innovations, I feel the same. A new star is rising almost every day. Well … to find Cisco innovations and its stars look no further: the Service provider booth at Cisco Live Milan 2015 is bringing everything that you every wished to see under the stardom of the service provider. Please let me take you through the “starlog” of innovations and demos that will be available for you to engage in and learn about how they advance your business.

Stardate 2015. You may know that the Cisco NVI forecast predicts significant traffic growth and Moore’s Law has never failed us. Therefore Cisco’s service provider strategy is to stay ahead of the curve and deliver SP solutions to Read More »

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Key to Service Provider Success: Transformation Through Innovation

kelly“We are going through unprecedented change in the service provider industry – and it’s increasingly becoming a mobile and cloud-based world, with competition around every corner,” Kelly Ahuja, senior vice president of Cisco’s service provider business, told 70 international journalists during Cisco’s third annual Global Editors Conference in downtown San Jose earlier this week.

“Change is the lone constant,” he continued, “with several major trends driving dramatic impact on every player in the industry.”

Ahuja then chronicled several trends impacting the industry. The world has gone mobile, forever altering customer expectations and the rise in cloud computing is dramatically transforming telecom infrastructures, he noted. Also, he said machine-to-machine Internet of Everything (IoE) experiences are at the cusp of wide-scale proliferation in many markets and video continues to drive global IP traffic growth at a clip of 23 percent global CAGR.

Three Keys to Success: Increase Revenue, Reduce Opex, Enhance Service Agility

Each service provider faces unique geographic and competitive challenges, but according to Ahuja, they are all looking for three things from their technology solutions. “Operators want to improve their top lines,” he said. “They also need to reduce their spending, particularly Read More »

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GLOBECOM 2014

Dan Crawfordby Dan Crawford, Marketing Manager, Cisco

It has been nearly 20 years since I last heard the static and ding-guh-donga-dong sounds of dialing up wireline internet, over 14 years since the first digital “2G”phones became available, about eight years since “3G” networks were widely deployed, and five years since 4G LTE rolled out in the U.S.

Following the trend of the past two decades, logic would propose thatwe are due for another major leap forward in networking and communications technology.  One place to learn about the latest advancements Read More »

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Pathway to a Cloud-Ready Wide-Area Network (WAN)

Tighter Planning Cycles for Greater Efficiency with the Evolved Services Platform

In the global geography of telecom, wide-area networks (WAN) are oceans of uncertainty. Resource-constrained and multivendor, WANs produce delays and outages in far-flung and sometimes remote areas, posing a special set of issues that are distinct from those we see in data centers and access networks.

WAN bandwidth is the most expensive bandwidth in the network and failure impacts are large. WANs bear the brunt of traffic growth with a very tricky calculus: underbuild your WAN and jeopardize your brand, but overbuild it and spend your way into oblivion.

Greater Predictability through Ever-Shortening Planning Cycles

To keep pace with these conundrums, you need sophisticated modeling and planning tools, which naturally evolved—in the case of the WAN Automation Engine (WAE)—into an ever-tightening loop of planning, building, and measuring, eventually encompassing SDN.

Longer planning cycles inevitably means over-engineering, over-building and over-hiring. With the Evolved Services Platform’s (ESP) Orchestration Engine, Cisco is shrinking these cycles, and thus reducing the uncertainties that lead to inefficiencies.

Last week I discussed the Orchestration Engine of the ESP in terms of how different components fit in individual domains. Let’s see how to use this framework to plan, engineer, and ultimately automate the WAN to make it cloud-ready.

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As the Process Becomes More Automated, a Shrinking Planning Cycle Brings Huge Efficiencies.

The cycle progressively shortens, from years to months, and eventually (with automated, programmable networking) to continuous changes. As this process moves from manual to automated, the network becomes more predictable.

But Why is this Happening Now? Read More »

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