I wanted to dedicate this blog post to sharing the best practices from three of Cisco’s social programs which were recently awarded the 2011 Event Marketer Technology Awards. Cisco Live and the Cisco Event Mobile Application were honored for their excellence with events integration and custom app creation, respectively, while the Global Sales Experience (GSX) campaign was noted for delivering content that was both educational and entertaining. In introducing you to the strategies implemented by each of these award-winning hybrid programs, I hope you find them interesting and useful to apply to your own social campaign, event, or mobile app!
How connected are you with your social networks? Are you finding that at times, your social channels become stale or a one-way dialog? If you’re experiencing the “silent treatment”, here are some easy ways to generate two-way conversations.
Tweet or post questions and polls: Events, activities, and launches have a unique opportunity to educate as well as create excitement and energy. Develop creative ways to poll audiences about related topics. And don’t be afraid to mix in a few casual types of questions that pertain to the event, but might be lighter in nature.
Interactions: Social media has a lot to offer to marketers. One special feature of social media is the ability to crowdsource and strengthen loyalty. Monitor social media channel feeds closely, respond quickly, and keep feeding the streams. Simple questions such as “What did you think of the keynote?” or “What interests you the most about this program?” will help start conversations. You’ll be amazed at how much audiences want to share their opinions and information.
Contests: While audiences are primarily interested in the straight forward information and updates, they often like to get involved in other types of activities. Using social channels, offer different types of contests and incentive-based opportunities. These activities do not have to have monetary values, but do need to have perceived importance. For example, preferred seating at a keynote or a meet-and-greet opportunity.
These are just some quick examples of ways to start social interactions. The key to making these ideas work is to integrate social channels together and with the rest of the marketing communications plan. Having a central “hub” like an online community or a website, will help audience members navigate all of the information and discussions more easily.
What are some creative ways you are starting conversations using social media? Share your experiences and let’s keep the social media information sharing going. And follow my Twitter handle (@elhoust) for more social media for events best practices.
Ever wondered who’s on a WebEx? Here’s a look at global activity that’s refreshed every few minutes.
Click in and take a look. You will see the host’s location and how many people are participating in the meeting. Some people are even in a one-person meeting, which I imagine means they are recording content to share with others or post on their website.
WebEx Makes the World a Little Smaller
What I find amazing is how many people are video conferencing from very remote locations -- really shows the power of the Internet and how it allows for collaboration no matter where you are!
If you use WebEx, you can see the power of the WebEx network. If you are hosting a WebEx event or have a recorded WebEx posted that’s public, let us know. Send us a tweet @WebExEvents and we’ll retweet your information to our network.
E-ticket: check. Hotel room reservation: check. Fancy outfit: check. Cute shoes: check, check. We’re only a day away from BlogHer|BET 2011 and just like how participants are getting ready for this event, so are we at Cisco. But our list goes something like this: Reception hors d’oeuvres: check. Sound: check. Lighting: check. TelePresence Suites: check. Virtual Concierge: check…and check.
This will be the first time in BlogHer history that we bring women together for a few hours in 3 US locations for idea exchange, networking and some good, old-fashioned fun. Participants will be able to see and interact with each other live and in life size. Yes, ladies: life size. Amy Friedlander Hoffman, Founder of Priority Digital Media and BlogHer mentor looks forward to this experience: “I’m familiar with virtual spaces, however I’ve never been to a Public TelePresence Suite before. Priority Digital Media is a strategic consulting practice that focuses on content and distribution strategies across TV, broadband and mobile and thus, I am excited to see how this next level of interaction will translate into future entertainment experiences”.
WebEx offers a number of live events bringing experts to you in a setting designed for sharing information and discussion. You can see all the events, including those coming up and recorded sessions of past events, on our website.
We call it WebEx Channels.
Together@WebEx offers diverse presentations you can listen to right from your computer (these recordings aren’t yet accessible via WebEx Mobile).
From Guy Kawasaki to Alice Waters to Bear Grylls, we have hosted them all in intimate settings -- usually their homes -- Read More »