If your organization is like most, you’ve been through a lot the last two years. Layoffs mean friends were let go, teams reshaped, and everyone is doing more with less. Your organization has weathered the storm, but not without its share of cuts and bruises—especially to the human side of the organization.
A successful business is about more than operations.
During this WebEx, best-selling business author Ken Blanchard shares three key strategies Read More »
I’ve attended 12 Partner Summits, if you can believe it, so I wanted to take a moment to share with you some of the things you need to know before you attend this year’s event. The event starts on Monday, February 28 in New Orleans, Louisiana and Virtual Partner Summit begins on Tuesday March 1.
As a Partner Summit veteran, I’ve got some tried-and-true tips for enjoying the event. (Watch the cartoon version of me in this video, walking you through the things you should do to prepare.)
Keep reading to find out about some of the big topics we’ll be covering next week at Partner Summit 2011 and how you can get involved. Read More »
On Feb. 3rd, Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne facilitated a WebEx featuring a panel of thought leaders who shared their knowledge and experiences in using social media to create powerful sales strategies. In part one, Brian shared some amazing research about the changes social media has made to the sales cycle. Today, in part two, we’ll hear from the panel. You can listen to the entire WebEx here.
Meet the panel:
Sam Decker: founder of Mass Relevance. He worked with Dell on their ecommerce engine and also was CMO of Bazaarvoice. Now he is curating content. All of the millions and billions of pieces of content around the world, he pulls it together and curates it so that marketers and salespeople can engage with buyers.
Barbara Weaver Smith: founder and president of The Whale Hunters -- a strategic sales coaching firm. They help small businesses grow explosively by finding bigger customers and signing up bigger deals.
Sergio Balegno: director of research with Marketing Sherpa and MECLABS. His company has a phenomenal repository of over 7,000 case histories for the marketing and sales community.
The discussion in Part One focused on how the sales/buying cycle has really changed because of social media. As a result, selling has changed too. In part two, the discussion turned to evidence of this change and tips for dealing with it.
Is this change in buyer behavior happening in small businesses as well?
On Feb. 3rd, Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne facilitated a WebEx featuring a panel of thought leaders who shared their knowledge and experiences in using social media to create powerful sales strategies. In part one (below), Brian shares some amazing research about the changes social media has made to the sales cycle. In part two, we hear from the panel. You can listen to the entire WebEx here.
Today we have some research and insights on how the whole area of buying and selling are changing. We’re going to talk about digital body language, the new form where you can observe, interpret, and respond to the buying signals that your customers and prospects are selling.
We will talk about how to use social media to sell, whether it’s Facebook, Twitter, YouTube, LinkedIn. How can you actually use social media not just to engage, but to actually get down and sell? Our terrific panel will be sharing some of their own experiences and some case histories of people using social media effectively to sell in the marketplace.
In the fall of 2010, OgilvyOne wanted to know how selling was changing as the world went digital. Read More »