A well-run webinar increases leads, adds value to your brand, and educates and informs your audience. A poorly run webinar can make your company look foolish and unprofessional. It’s a high-profile opportunity to shine and we want to make sure you do everything you can to succeed.
Use a webinar to share your knowledge, attract new people and even help hone your internal processes. Here are five reasons why using webinars (and WebEx) is good for business.
1. Add value to your brand.
Leverage your in-house expertise using it to distinguish your business leadership. A good webinar parallels all of the information your company is already putting out, but adds depth to a particular area. It also can allow users to ask specific questions. Here’s how Mike Bartkus at SkillSurvey uses webinars to tell people how to avoid bad hires. While you learn new information, you tacitly trust Mike’s advice and expertise.
2. Educate and inform your audience; share your passion.
Seeing is believing. If you have a great widget, show me how it works and what it can do for me and my company. Engage me. Don’t bore me with a slide-show about your company’s history. Show me what your product or services can do and why I can’t live without them.
3. Fill the funnel.
Generate marketing leads with a successful webinar. You’ll attract those people who are most interested in the subject matter which should shorten your sales cycle. The potential audience here is unfettered by time or location, and bonus, the webinar lacks the associated travel costs of a large marketing event. It’s win-win.
4. Create a lasting impression.
“Whatever webinar you’re doing, it’s worth recording it,” says Brian Carroll, CEO of InTouch Inc. “We’ve been able to show that 300% to 500% more people watch a recorded webinar than attend a live one,” Carroll said. “If you don’t record it, you’re missing out on more than half of your audience.” Creating an asset that can be used repeatedly over time can save you money and time.
5. Move your business forward.
Webinars can help you train your employees on a new piece of software from your home office, saving you time and travel costs. You can provide employees with everything they need all at the same time, with hyperlinks, and if you record the webinar, employees can refer back to it at a later time if they need a refresher or feel that they missed something the first go round.
You want to get your message out there, “leverage your resources” and “do more with less”. But the idea terrifies you and your more afraid of making yourself look bad than the good you can achieve. We get it.
We are here to help.
In the next few weeks, we are going to offer suggestions for helping you put your best foot forward when creating a webinar. We have pulled together information about why you should do webinars and we have examples of people doing it right.
We also have expert Sharon Burton who has put together two on-demand webinars for us talking about what you need to do to deliver the best webinar possible. We’ll conclude with tips on using social media to help you spread the word about your event and create a long tail of engagement should you decide to post a recording.
Using WebEx gives you an audience.
If you use WebEx to deliver your webinar, you get some extra bang for your efforts. With WebEx Channels, you can post your recording – along with handouts – to extend your reach and connect with the WebEx network.
You don’t have to be big to look big.
You can do you webinar Read More »
In less than a week, partners from around the globe will join Cisco executives and marketing thought leaders in Las Vegas for Cisco Partner Velocity 2012. This exclusive three-day event is all about you—helping partners “amp up” their marketing efforts. Don’t worry if you can’t attend in person: there will be lots of coverage from the event and replays so you won’t miss a thing.
Next week, we’ll host the very best and brightest marketing experts and they will share their insights on a range of topics such as:
- How to scale your business through integrated campaigns
- Creating distinction using social media
- Understanding and leveraging marketing techniques
- Marketing best practices to accelerate your business
- And much more!
Some of Partner Velocity’s guest speakers include:
- Dr. Martha Rogers, recognized for her one-to-one marketing
- Daniel Pink, bestselling author and journalist
- Chris Brogan, bestselling co-author and columnist
What else can partners expect to learn? Read More »
We have been getting a lot of questions about Social Media Week at Cisco (#SMWCisco) so we thought it would be best to share our answers with you all. If you have any other questions we haven’t covered here, please let us know by commenting on this blog post.
Here we go:
If you are attending in person, please come to building 9 on the Cisco San Jose Campus.
Building 9, 1st floor
260 E. Tasman Drive
San Jose, CA 95134
Check In and Parking:
Registration starts at 8am. Use the back entrance Read More »