We have been getting a lot of questions about Social Media Week at Cisco (#SMWCisco) so we thought it would be best to share our answers with you all. If you have any other questions we haven’t covered here, please let us know by commenting on this blog post.
Here we go:
Location: If you are attending in person, please come to building 9 on the Cisco San Jose Campus.
Building 9, 1st floor
260 E. Tasman Drive
San Jose, CA 95134
Check In and Parking: Registration starts at 8am. Use the back entrance Read More »
Cupid has worked his magic and helped us bring together some awesome speakers for our February 14th Social Enterprise Day at Social Media Week. Check out our full agenda and information on how to register. All times are in Pacific Standard Time.
8:00 – 8:55 Networking Breakfast
8:55 – 9:00 Welcome
9:00 – 9:50 Executive Dialogue: Social Media through an Executive Lens Cisco executives, Carlos Dominguez and Sheila Jordan will share their perspectives on social media adoption. Carlos will tell his story on how and why he has become an avid social media user and Sheila will take you behind the firewall. She will highlight how you can prepare your IT organization to help drive adoption of social media and collaboration technologies. This dialogue will focus on understanding how a company can embrace social media at the executive level while protecting its intellectual property.
Dialoguers: Carlos Dominguez (@carlosdominguez), SVP, “The Tech Nowist”, Cisco and Sheila Jordan (@CiscoSheila), SVP, Communication and Collaboration IT, Cisco
Moderator: Karen Snell (@kcsnell), Social Media Communications Manager, Cisco
10:00 – 10:50 Cisco’s Social Media Journey This presentation will give you a sneak peek into Cisco’s social media journey, best practices, innovations and lessons learned over the years. Jeanette will also give you some tips on how to set up and scale your social media center of excellence based on Cisco’s center of excellence model. Presenter: Jeanette Gibson (@JeanetteG), Senior Director, Global Social Media and Digital Marketing, Cisco
11:00 – 11:50 Panel: The Road to Becoming a Social Business This panel will explore the framework for becoming a social business and offer perspectives on social content strategy to create great stories. This session will address questions on how to scale your social efforts across your company and globally, and will leave you with some practical tips and lessons learned.
Moderator: Michael Brito (@britopian), SVP, Social Business Planning, Edelman Digital
Panelists: Read More »
If you have browsed the Social Media Week agenda, your eyes have probably caught a panel discussion on The Road to Becoming A Social Business. We’re thrilled to have Michael Brito (@britopian), SVP Edelman Digital and author of the book, Smart Business, Social Business moderate this panel with Adobe, SAP, Wells Fargo and Intel. We’re going to cover questions such as: How do you hold people accountable? How do you organize for social? How do you create or find content that make great stories? How do you encourage content innovation and experimentation while protecting your brand? How do you scale? And many more questions along the same lines. In addition to the discussion, our panelists will leave you with some practical tips you can take back with you right away. If you plan to attend this session live or on the Cisco UStream channel, be ready to ask your questions in person or via social media using the #SMWCisco hash tag. (Note: the hash tag for the entire week is #SMWSF but we have set up a hash tag specific to our day at Cisco to help better navigate through the questions related to our event.)
Drum roll please… immediately following the panel, Michael will be signing his book, Smart Business, Social Business. The book walks you through the internal transformation of organizations into a social business and describes the key factors to be considered in this evolution. To learn more, check out our video interview with Michael. (By the way, we had a great time shooting the video interview. Check out a video montage of bloopers below.)
What are you doing on February 14, 2012? Mark your calendar for a date with us! Cisco is hosting a day on The Social Enterprise (Part 1) as part of Social Media Week, a week-long event series dedicated to what else…social media. You can join this event live or via our UStream channel. Registration for the live event is required and hurry because space is limited for this free event. (Advance registration for the UStream channel is not needed). The hash tag for the entire week is #SMWSF but for our day at Cisco, we will be using the #SMWCisco hash tag to monitor and respond to questions related to our event. If you want to chat with us, send your tweet to @CiscoSocial.
As we’re getting ready, we will share with you some behind-the-scenes doodling and words of wisdom from our distinguished speakers. Let’s get started.
In his recent report “A Strategy for Managing Social Media Proliferation”, Jeremiah Owyang (@jowyang) urges companies to follow 5 pragmatic steps. As you walk through these steps, you’ll find that executive buy-in and support are critical in wide-scale social media adoption. In his afternoon session, Jeremiah will explore how today’s modern executives are using social media to lead, connect with customers and forge their company through their industry. Secondly, he’ll explore what business teams inside of a company require in order to be successful as they build their programs. Read More »
Sixteen teams in different locations participated in this year’s NBA Development League Draft using Cisco WebEx as their connection to players and coaches to see and be seen! From California to Texas, to Nevada to Maine, everyone was connected either by computer or mobile device to experience the excitement of the draft.
The draft was held on November 3, 2011. It was a two hour event with eight rounds and a total of 128 picks. Participants joined WebEx from their homes, office and a few were at draft parties in restaurants. Those with webcams were able to share their reactions while others could watch from their computer or mobile phones -- even iPads!