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Using Video to Grow Your Small Business – Melinda Emerson @SmallBizLady Shares Tips

August 23, 2012 at 1:24 am PST

Melinda Emerson, aka “SmallBizLady” is a veteran entrepreneur; small business expert and social media coach who specializes in helping small businesses thrive. Today hosted a WebEx offering tips for using video to help grow your business.

Watch her on-demand webinar on using video for your business.

Why should you use video?

Here are a few interesting stats about video Melinda shared with us:

  • Online video is expected to grow 55% this year and is the top format for content marketing.
  • Videos have a 41% higher click-through rate than plain text context.
  • 58% of consumers ages 18-34 who follow brands on social media would watch a video posted by that brand.
  • 57% of Smartphone users polled say they’ve streamed video on mobile.
  • Videos are integral to the success of any SEO strategy.
  • 90% of web traffic is predicted to be video by 2014.

With all that good news, there’s one important point Melinda makes about using video: don’t waste people’s time. To be effective, keep it short. 88% of people say they would watch a video that educated them for at least one minute.

Use video to create a deeper relationship with your customer.

Here are 12 ways you can use video to market your business (be sure to watch the on-demand presentation to learn more).

1. Blog content. 5. Video training. 9. Live video streaming.
2. Customer testimonials. 6. Interviews. 10. Webinars.
3. Product demos. 7. Commercials. 11. Viral video.
4. Email video. 8. Video news release (VNR). 12. Product reviews.

Melinda went on to explain how to create videos that are interesting to customers. Read More »

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Free Webinar with Melinda Emerson – 12 Ways to Use Video to Grow Your Small Business

August 8, 2012 at 10:21 am PST

If you aren’t using video, you are missing out.

It can be incredibly useful for business, according to a recent article in the Huffington Post:

“If a picture is worth a thousand words, video can be worth millions to your company. Video allows your brand to get under potential customers’ skin and put the product in front of their eyes. They will hear your message and feel the excitement of your services, while you smell the profit. Here are five examples you can apply to your own brand.”

On August 21, we will host seasoned small business expert and bestselling author Melinda Emerson for an online event.  She will share 12 ways to use video to grow your small business.

Reserve your spot today: register here

As a business owner, you know staying relevant online is a must for your business. Video is a powerful tool that can be used in a wide variety of ways to expand business opportunities. With the right online channels, you can use video to reach employees, customers and brand ambassadors. Read More »

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WebEx Wins Green IT Summit Award!

May 29, 2012 at 8:17 am PST

Cisco WebEx won the Green IT Summit 2012 award for the best telework and teleconferencing solution.

WebEx video conferencing is green IT because it reduces travel for people who typically attend meetings in person. Using WebEx allows virtual teams to easily collaborate with distant colleagues and clients. Of course it also saves time and money.

The Green IT Summit is a yearly event held in the Washington D.C. area around Earth Day.

Jim Lynch, from TechSoup, explains more about the awards: Read More »

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Free Blanchard Webinar – Leading from Any Chair in the Organization

May 8, 2012 at 11:06 am PST

Leadership is not reserved for the people at the top of an organization.

For a team or organization to truly move forward in an aligned and synergistic way, everyone has to be involved and feel that they can contribute in a meaningful way—no matter their role.

You can make a difference and tap your leadership skills. Learn how in this free WebEx webinar on Wednesday, May 23.

Register now. [Post event, click here to listen to the recording.]

In this webinar, Read More »

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Online Meetings and Events: Tips for Making Them Better with Social Media

April 17, 2012 at 10:48 am PST

While your next online meeting may happen on WebEx, that doesn’t mean it’s the only channel you should use to make your meeting successful. Social media can be a wonderful compliment to your meeting or event.

Here are a few tips for using the most popular channels in your meeting mix.

Facebook
If the meeting is public, Facebook is great for posting pre and post event information. Before the meeting, post the invite with registration information. Post event, post a blog or screen grabs with links to the recording or a post-event whitepaper. To reach new people, consider a Facebook advertisement. It’s easy to target your reach and control your spend.

Twitter
Twitter is a great channel for driving pre and post event traffic to your site: ahead of time for registration and afterward for the recording. But Twitter is also an excellent way to engage folks during your meeting. By creating a “back-channel” conversation, you can get feedback and ideas from participants who may be too shy to speak up during the meeting. You can also grab great sound bites during the meeting and tweet them so others will be drawn to your content. Use hashtags to extend your reach.

LinkedIn
Publicize your events on LinkedIn to attract a business following. Make sure your company page is up to date and turn on the status updates feature that works very much like Facebook. You can also create a LinkedIn group to create a special interest Read More »

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