Last week I spoke at an event and the definition of social media came up. Some people refer to social networking tools when they speak of social media while others refer to the notion of engagement and content on the web. I’m more of a “gelato in a cone” kinda gal. I view social media as engagement and content (gelato) that lives in some kind of an “online container”, such as a social networking site or another web platform (cone). I’m looking for both. I would even argue that customer experiences, whether social or not, could and should be connected to optimize their journey. For example, social content can live on your web site and your social networking sites and conversations can be prominently featured at your events.
Building on the “gelato in a cone” interpretation of social media, we (@CiscoSocial) will be hosting a social media event for the savvy marketer in San Jose on April 18 and 19. Anyone and everyone is welcome to attend this free event as we bring together some super bright practitioners for 2 days of live chats and presentations. The practitioners that are lending their expertise and time to our event come from Twitter, LinkedIn, Kaiser Permanente, Walmart, Adobe, SAP, Intel, VMware, Citrix, ABC, eBay, Salesforce.com, MindShare, Engauge, Percolate, BuzzFeed, Performics, Digby, Blinq Media, Cisco, and more.
You may attend in person or via webcast, just please register ahead of time.
Equipment builders and plant personnel are trying to achieve three goals simultaneously:
Converge their control and enterprise networks
Simplify and lower the costs of their machines
Improve line integration at the plants they serve
Rockwell Automation, Panduit, Fluke Networks, and Cisco joint demonstrations
As the world’s leading industrial Ethernet, EtherNet/IP converges the physical framework offered by Panduit, logical framework by Cisco and Rockwell Automation and toolsets from Fluke Networks, enabling equipment builders and plant personnel to design and deploy robust, secure and future-ready networks utilizing common infrastructure assets.
While you’re at Cisco booth #1307 – be sure to come right across the way to booth #1407 to see how EtherNet/IP is changing the manufacturing industry. Cisco and its partners – Rockwell Automation, Panduit and Fluke Networks – will demonstrate how each component works together to design and deploy robust, secure and future-ready networks using common infrastructure assets.
Stop by the EtherNet/IP booth to learn more about: Read More »
Melinda Emerson, aka “SmallBizLady” is a veteran entrepreneur; small business expert and social media coach who specializes in helping small businesses thrive. Today hosted a WebEx offering tips for using video to help grow your business.
Here are a few interesting stats about video Melinda shared with us:
Online video is expected to grow 55% this year and is the top format for content marketing.
Videos have a 41% higher click-through rate than plain text context.
58% of consumers ages 18-34 who follow brands on social media would watch a video posted by that brand.
57% of Smartphone users polled say they’ve streamed video on mobile.
Videos are integral to the success of any SEO strategy.
90% of web traffic is predicted to be video by 2014.
With all that good news, there’s one important point Melinda makes about using video: don’t waste people’s time. To be effective, keep it short. 88% of people say they would watch a video that educated them for at least one minute.
Use video to create a deeper relationship with your customer.
It can be incredibly useful for business, according to a recent article in the Huffington Post:
“If a picture is worth a thousand words, video can be worth millions to your company. Video allows your brand to get under potential customers’ skin and put the product in front of their eyes. They will hear your message and feel the excitement of your services, while you smell the profit. Here are five examples you can apply to your own brand.”
On August 21, we will host seasoned small business expert and bestselling author Melinda Emerson for an online event. She will share 12 ways to use video to grow your small business.
As a business owner, you know staying relevant online is a must for your business. Video is a powerful tool that can be used in a wide variety of ways to expand business opportunities. With the right online channels, you can use video to reach employees, customers and brand ambassadors. Read More »
WebEx video conferencing is green IT because it reduces travel for people who typically attend meetings in person. Using WebEx allows virtual teams to easily collaborate with distant colleagues and clients. Of course it also saves time and money.
The Green IT Summit is a yearly event held in the Washington D.C. area around Earth Day.