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In Case of Emergency, Location Accuracy Matters

emergencyGoing to NENA next week? Join us in Booth 515.

The ability to summon emergency assistance by using a phone to call 9-1-1 has been ingrained in our society for more than 40 years.  For a successful emergency response, it is critical that the responders receive accurate location information.  Traditional wired-line telephony is able to use the location of the physical wires as a source of information for caller location, whereas wireless technologies require more exotic mechanisms to locate a 9-1-1 caller.

Current trends expose risks in the emergency response system as we know it:

  • More and more 9-1-1 calls being made with mobile devices that are not mapped to a physical phone tied to a physical location in a venue.
  • Limited GPS location capability indoors can make it difficult to pinpoint the exact location of a 9-1-1 caller in a multistory building.

Accurate caller location within a building is vital for a timely response to an emergency. With more people using cell phones while indoors, the delays that can occur when emergency responders must rely on outdoor location technologies used inside a building are becoming all too common.  This challenge can be compounded in large buildings with many floors and many rooms on each floor.

TCS and Cisco meet this challenge by using the Wi-Fi network to make emergency response faster and more efficient with:

  • Seamlessly connection of the cellular and Wi-Fi location control planes, providing results within a few meters of accuracy
  • Visibility for accurate mobile 9-1-1 caller location with wireless location mapping specific to the venue

Next week, TCS and Cisco will be presenting this innovation solution at the National Emergency Number Association conference in Nashville, Tennessee.

Come see how we’re disrupting the emergency response space at booth 515. Join us for one of our Buzz Sessions in the NENA Exhibit Hall:

  • Monday, 11:45 a.m. – 12:15 p.m.
  • Tuesday, 12:00 p.m. – 12:30 p.m.
  • Tuesday, 2:45 p.m. – 3:15 p.m.

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Don’t Even Think of Selling to Executives Without Understanding this First

This post is part of a new series we’ll be featuring from David McNicholas, Director of Strategic Business Development at Comstor US. Comstor is a recognized global leader in Cisco product distribution and an established provider of networking and advanced technology solutions. David is a recognized keynote speaker in the field of the financial impact of technology and executive strategic selling—and the creator of Executive Relevance Selling (ERS), a Cisco endorsed program (more on that below). David has trained and consulted data center, contact center, customer service operations professionals and specialists, as well as Fortune 1000 Executives all over the world on this methodology and discipline.

In my previous blog, I discussed the demise of solution selling due to the New World Sales Era of an investment-centric market. I put a stake in the ground that selling efforts must be driven to and at the executive level. To achieve this, you must be able to “improve business processes that drive the executive agenda defined by hard cash flows.”

But how do you know you’re experiencing the New World Sales Era? Have you heard any of these statements from customers? “We’ll make do with what we have.” “It’s not in the budget.” “Times are tough; we are not spending any money.” “I’m not the only decision maker anymore.” If so, you’re clearly selling in this new era.

Today, the business side of organizations is driving more and more IT decisions, while almost all IT decisions must be approved by top management to get funding. As a result, you must be able to get to the heart of the matter, which is (again):

“Improving business processes that drive the executive agenda defined by hard cash flows.”

To fully understand this definition and what it means to drive the sale at the executive level, we must first have a foundational understanding of corporate top management.  The foundational executive attribute you need to very clearly understand to get started on selling to executives is fiduciary duty.  Read More »

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