Service provider customers expect more. The pace of change around us is not just constant but continuing to accelerate. To stay competitive with the nimble new players in the market, service providers need to change how they engage all of their end customers. Not exactly an easy challenge to overcome, but rapid and successful business transformation will put operators right in the middle of a world of new opportunities to capture customer mindshare. Exciting times are ahead!
So, what will it take for service providers to save money on their current service offerings, enabling them to invest and expand their businesses? Positive outcomes are made possible by an open, agile, and application centric approach, combining emerging Software-Defined Network (SDN), Network Functions Virtualization (NFV), and Open API technologies … not just to the network… but to all of their business processes.
Internet traffic in Australia is set to grow 3-fold from 2013 to 2017 according to the latest data from Cisco’s Visual Networking Index (VNI). However, if we “look behind the curtain” there is more to this story beyond just greater bandwidth demand as both consumers and enterprises are increasingly adopting cloud-based services. This move to the cloud provides a new opportunity for traditional service providers since they can uniquely combine network infrastructure and data center capacity to deliver premium cloud services with an SLA guarantee. Australia’s leading telecommunications and information services company, Telstra, has established itself as a trusted provider of cloud services, such as collaboration and management applications, to customers. They’re achieving this with a new architectural approach that enables a next generation Internet experience combining networks, data centers and applications together while ensuring resiliency, low-latency performance, and programmability.
As SDN and NFV continue to be top of mind technologies for service providers, Light Reading is launching its first Big Telecom Event focused on bridging the gap in the telecom industry between technology know how and business acumen. In partnership with the Open Networking Forum (ONF), this event will comprises a conference with show floor demonstrations of networking technologies and applications that deliver real insight and tangible value to attendees. The BIG Telecom Event (BTE) will be a single big-tent event that aggregates all the hottest areas across our industry – including SDN/NFV and the carrier cloud, Ethernet, telco data centers, service orchestration, packet-optical transport, mobile backhaul, mobile network security, 4G/small cells, service provider IT, content management, and business services.
The event will be held in Chicago next week, June 17-18, 2014. Cisco will be Read More »
Written By Igor Dayen, Manager, Service Provider Marketing, Cisco
Cisco Live! 2014 in San Francisco was bigger, better, and bolder than ever this year. There was a record breaking 25,000 registered customers, partners, press and analysts at the event. The Service Provider Program has allowed the attendees to witness firsthand latest innovations and solutions as the service provider booth made its debut on the show floor. Cisco Live! was packed with educational sessions and our booth staffers ran live demonstrations to solutions to provide visual proof points to the material presented during the breakouts. This was also a debut for the Service Provider to have its own booth in the Main Cisco campus. As the 2014 US edition of Cisco Live! in San Francisco came to a close, I wanted to share a few thoughts and links with our readers so that they can tune into some of the great content and photos of the event.
Watch our postcard video that takes a look at activity in the service provider booth at this year’s show!
Like any good story starts, the week for the Service Provider program kicked off with an energizing keynote by David Ward, Kit Beall, and Kelly Ahuja. During the SP Keynote, Kit Beall posed a question once asked by the novelist Victor Hugo: “Will the future ever arrive?” This resonated very well with the theme of the overall program for service providers at Cisco Live. Before the event we had posted an SP community blog where we began exploring the value of SP open network architecture. With the Evolved Programmable Network (EPN) and the Evolved Services Platform (ESP) architectures being the key pillars of SP open network architecture you have more options on how you will architect and build your network so that the applications can be successfully deployed. But is that really enough for the service providers to evolve in the future? Cisco’s answer is agility, lower costs, and new revenue opportunities made achievable with virtualization, programmability, and open standards that come with SP open network architecture. When architected this way, services can be deployed more efficiently, faster and with better SLAs. At Cisco we provide the solution which exactly does that. Overall, during the SP keynote the key message to service .providers was innovation, automation, and virtualization.