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Sponsored Data is off to a Rolling Start

In a mobile application ecosystem dominated by Over-the-Top (OTT) providers, mobile operators need to exploit new business models in ways to create value with them. One example of a Monetization use case promising a new business model is Sponsored Data. An early proponent among operators has been AT&T, who defines Sponsored Data as: “a service that enables companies to sponsor the data usage for specific content on behalf of eligible AT&T wireless customers [who] can browse, stream and enjoy content … without impacting their monthly data plan allowance.”

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A year after launch, AT&T spokespersons remain upbeat about its Sponsored Data program, despite only signing up about 10 content partners. What are some of the services enabled? Liberty Mutual insurance customers, for example, can send their smartphone photos from accident claims up to the Liberty Mutual cloud, without incurring data charges from AT&T. Kingsoft gives users of its mobile office software sponsored access to file access and transfers. AT&T states that is sees great interest in Sponsored Data from a variety of developers and content owners, but that such a service based on a new business model will take time to establish itself.

Waving the Green Flag

Other operators are experimenting with the Sponsored Data business model. Customers of T-Mobile’s Music Freedom service can now stream all the music they want from the most popular streaming services without it counting against their 4G LTE data limits. Other operators offer similar sponsored Internet radio services such as Spotify and Pandora, or social media applications like Facebook. Read More »

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Cisco Continues Mobile Core Momentum: Leads in Packet Core Market Share according to Infonetics Research Data.

So Spring is finally here in the New England Area, the snow is finally gone after a record breaking snow fall totals, and the flowers are starting to sprout.

Last week, we announced that ACG Research again confirmed that Cisco continues to be the leading provider of Mobile Packet Core and Mobile IP Infrastructure over the past several quarters. Now another analyst firm, Infonetics Research highlighted that Cisco has indeed garnered the Packet Core Lead at 21.7% based on EPC / 3G Packet Core data in their report “Mobile Infrastructure Equipment for Q4 2014.

So where is this customer momentum coming from you ask? Well last month Read More »

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ACG Research says “Cisco Continues to grow Market Share Leadership in Mobility” – #1 in Mobile IP Infrastructure, Packet Core, Mobile Backhaul, and Mobile IP Core

Coming back from a world wind Mobile World Congress with a record breaking number of customer meetings, Cisco received some great news from ACG Research, Cisco continues to be the #1 provider of the Mobile IP Infrastructure Market Share with over 39%.

In 2014 the average smartphone data usage grew 45 percent. The average amount of traffic generated per smartphone in 2014 was 819 MB per month, up from 563 MB per month in 2013. With the worldwide smartphone market growing 28.2% year over year in the fourth quarter of 2014 (2014 Q4), with shipments of 377.5 million units, according to data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. For the full year, the worldwide smartphone market shipped a total of Read More »

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Making Room in Internet of Things (IoT) for the Mobile Operator:

So over the past year, there has been lots of press about the Internet of Things (IoT) and there has been information on the Connected Car and Telematics, Connected Transportation, Connected City, Connected Everything… But just how do we connect all of these devices? Magic? Why do we care?

Well according to Goldman Sachs there will be:

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If we examine these “28 Billion reasons” a little deeper using the recent Cisco Global Cloud Index (GCI) we find that the average number of devices an Internet User uses will grow substantially by 2018. Read More »

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Mobile Making It Happen at The Internet Of Things World Forum

So during last week’s IoT World Forum in Chicago more than the 1,500 Internet of Things (IoT) industry experts came together for the second annual conference. The IoT is opening up a world of real opportunities for service provider growth while rapidly transforming our communities, our cities, and our daily lives. Still as discussed during many of the sessions at the IoT World Forum, there are a number of questions that need to be answered to accelerate IoT globally.

  • #1 Concern is Security – New way of thinking “don’t trust, verify”
  • #2 Faster Time-To-Market (TTM)
  • #3 Lower TCO
  • Another top reason was the need for improved asset utilization and risk management.

So during the break-out session the The Value Delivered by the Service Provider in IoT many attendees listened to service providers discuss how they are addressing these areas, and make money while doing it.

The Panel:

  • AT&T SVP, Kevin Petersen – AT&T Digital Life
  • Sprint Director, Mohammed Nasser – Connected City
  • Orange Deputy Director, François Duquesnoy — Orange Smart Cities & Territories

The Topics Covered:

Smart Home Security, Home Health Care, Home Automation, Energy, Connected Car, Telematics, Connected Agriculture, Connected Transportation, Asset Tracking, Cloud Delivery.

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Figure 1 From L to R; Doug Webster VP of Cisco SP Marketing – moderator, Francois Duquesnoy Director Orange Smart Cities, Kevin Petersen President AT&T Digital Life Inc., Mohamad Nasser Sprint – Director of M2M Product and Marketing

Below are some key quotes overheard at the panel: Read More »

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